Power Digital Marketing

Retail Media Strategist – Search, PPC

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇭🇳 Honduras

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Job Level

JuniorMid-Level

About the role

  • As a Retail Marketing Strategist, you will be responsible for owning the execution, performance, and growth of Amazon & retail PPC advertising campaigns within their book of business.
  • You are oriented towards the client’s business success, tying your efforts to the greater business goals.
  • The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix.
  • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
  • The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Requirements

  • 2-3 years of digital marketing experience. 1-2 years in agency setting preferred
  • Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar
  • Significant campaign management experience in one or more of the following additional campaign types:
  • Amazon Ad Console
  • Walmart Connect
  • Instacart Ads
  • Criteo Retail
  • CitrusAd
  • Proficiency in Google/Microsoft Office Suite(s)
  • Other skills required:
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated individual with a strong desire to succeed.
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company.
Benefits
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingPPC advertisingkeyword researchad copy developmentbid optimizationscampaign managementAmazon search advertisingGoogle paid search advertisingWalmart ConnectCriteo Retail
Soft skills
written communicationverbal communicationorganizational skillsproject managementself-motivatedinterpersonal skillsstrong work ethicability to learn quicklydesire to succeedclient relationship management