Marketing Operations

• Act as a strategic partner to client stakeholders, translating business objectives into actionable marketing and revenue operations roadmaps.
• Manage HubSpot setups, integrations, cleanups, and ongoing optimization
• Conduct health checks of marketing and sales funnel infrastructure, including lead routing, data hygiene, attribution, and system integrations.
• Build reports and dashboards to track marketing success metrics, campaign attribution, and sales performance.
• Create playbooks and SOPs for campaign structure, reporting standards, lifecycle strategy, and data governance.

Marketing Operations Strategist

Marketing Technology Specialist – MarTech

Account-Based Marketing, Marketing Automation Specialist