Director, Creative Strategy
Darkroom
Senior Creative Strategist
Power Digital Marketing
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead the paid social creative strategy for 6-10 clients
- Use data insights along with consumer and brand research to design high performing creative assets
- Collaborate closely with team members across internal departments and roles
- Maintain client communications and sentiment
- Driven to iterate and ideate towards stated performance goals
- Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
- Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
- Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
- Write strategic consumer-centric, direct response copy and messaging strategy
- Manage requests and output with production team using Asana
- Review video/image assets and provides clear and actionable feedback to editors
- Lead productive internal creative team syncs and brainstorms
- Work alongside client management team as client POC for all things creative strategy
- Understand scope of requested edits, reshoots, and other deliverables
- Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
- Identify and encourages service expansion opportunities
- Manage interns, PT, or FT team members, if desired
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
- Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
- Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
- Understanding of best practices for performance-driven creative & ability to apply these insights in work
- Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
- Ability to yield strong campaign results for clients through strategizing top performing creative
Benefits
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysiscreative strategyad copywritingscript structuringperformance-driven creativecreative performance datacampaign strategyclient communicationfeedback provisioncreative best practices
Soft skills
collaborationrapport buildingclient managementiterationideationcommunicationleadershipproblem-solvingteam managementcreativity
