Power Digital Marketing

Senior Creative Strategist

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Senior

About the role

  • Lead the paid social creative strategy for 6-10 clients
  • Use data insights along with consumer and brand research to design high performing creative assets
  • Collaborate closely with team members across internal departments and roles
  • Maintain client communications and sentiment
  • Driven to iterate and ideate towards stated performance goals
  • Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
  • Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
  • Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
  • Write strategic consumer-centric, direct response copy and messaging strategy
  • Manage requests and output with production team using Asana
  • Review video/image assets and provides clear and actionable feedback to editors
  • Lead productive internal creative team syncs and brainstorms
  • Work alongside client management team as client POC for all things creative strategy
  • Understand scope of requested edits, reshoots, and other deliverables
  • Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
  • Identify and encourages service expansion opportunities
  • Manage interns, PT, or FT team members, if desired
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

  • Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
  • Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
  • Understanding of best practices for performance-driven creative & ability to apply these insights in work
  • Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
  • Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
  • Ability to yield strong campaign results for clients through strategizing top performing creative
Benefits
  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching
  • Unlimited Time Off available on day one
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid
  • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 12 observed United States national holidays + 2 mental health recharge days per year
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysiscreative strategyad copywritingscript structuringperformance-driven creativecreative performance datacampaign strategyclient communicationfeedback provisioncreative best practices
Soft skills
collaborationrapport buildingclient managementiterationideationcommunicationleadershipproblem-solvingteam managementcreativity