Design and own the end-to-end measurement framework across all brands and channels.
Build attribution models that connect marketing activity to franchise-level revenue.
Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
Build measurement across paid, organic, email, local, national, and partner channels.
Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost.
Define what we measure, why it matters, and how it connects to business objectives.
Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders.
Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions.
Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities.
Build competitive benchmarking into the performance rhythm: share of voice, positioning, channel effectiveness.
Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling.
Collaborate with field marketing so local programs are measured and optimized alongside national efforts.

Requirements

5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
You have built performance measurement frameworks, not just inherited and maintained them
Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
Ability to distill complex data into compelling narratives for executive and non-technical audiences
Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
You move fluidly between big-picture strategy and granular execution without losing the thread on either
Collaborative spirit, with appreciation of diverse perspectives
Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

Benefits

401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

attribution modelingmarketing mix analysisROI-based decision-makingperformance measurement frameworksdata analysisKPI hierarchy establishmentcompetitive benchmarkingstrategic briefingslead quality assessmentacquisition cost analysis

Soft Skills

collaborative spiritability to distill complex databig-picture strategygranular executionbold mindsetpassionate mindsettenacious mindsetcurious mindsetappreciation of diverse perspectivescommunication skills