PostNet

Marketing

• Design and own the end-to-end measurement framework across all brands and channels.
• Build attribution models that connect marketing activity to franchise-level revenue.
• Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
• Build measurement across paid, organic, email, local, national, and partner channels.
• Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost.
• Define what we measure, why it matters, and how it connects to business objectives.
• Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders.
• Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions.
• Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities.
• Build competitive benchmarking into the performance rhythm: share of voice, positioning, channel effectiveness.
• Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling.
• Collaborate with field marketing so local programs are measured and optimized alongside national efforts.

Marketing Performance Strategist