Positivo Tecnologia

Marketing Analyst (Mid-level) – Performance Focus

Positivo Tecnologia

full-time

Posted on:

Location Type: Hybrid

Location: Curitiba • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

SQLWordPress

About the role

  • Plan, execute and optimize online media campaigns on platforms such as Meta Ads, Google Ads and Programmatic Media, with a focus on performance, acquisition and conversion.
  • Operate and analyze data, automation and CRM tools such as Google Analytics, Power BI, RD Station and Pipedrive, supporting strategic and tactical decision-making.
  • Monitor marketing and sales-funnel KPIs (traffic, leads, MQL, SQL, conversion and ROI), preparing reports and actionable insights.
  • Plan and manage content platforms, including blogs, WordPress and social media, ensuring alignment with performance strategies.
  • Use, operate and help evolve AI agents and AI-based tools applied to data analysis, insight generation, process automation and campaign optimization.
  • Work collaboratively with marketing, content and commercial teams, contributing to the continuous improvement of processes, campaigns and results.

Requirements

  • Bachelor's degree: Advertising, Marketing, Social Communication, Business Administration (with emphasis in Marketing, Business or Data) or related fields.
  • Preferred certifications in Google Ads, Google Analytics (GA4) and Meta Blueprint.
  • Experience planning, operating and optimizing online media (Meta Ads, Google Ads and Programmatic Media).
  • Proficiency with data analysis tools such as Google Analytics and Power BI.
  • Experience with marketing automation and CRM, especially RD Station and Pipedrive.
  • Knowledge of the marketing and sales funnel, performance and conversion metrics (leads, MQL, SQL, ROI).
  • Experience with A/B testing, continuous optimization and performance analysis.
  • Familiarity with WordPress, blogging and content management.
  • Knowledge of social media management and analysis.
  • Practical experience using AI tools and agents applied to marketing, data or media.
  • Strong analytical skills and the ability to turn data into actionable insights.
  • Familiarity with task management tools (Trello, ClickUp).
Benefits
  • Health and dental plans
  • Zenklub: health and wellbeing platform, including psychological counseling
  • Casa da Saúde: medical and dental consultations, as well as clinical exams
  • Wellhub
  • Cafeteria or 🍕 Meal Allowance
  • Pharmacy discounts
  • Medical Emergencies: agreement with the health plan for at-home or phone care
  • Semi-flexible hours
  • Hybrid work
  • Childcare assistance and maternity kit
  • Discounts at Universidade Positivo (UP) — for employees and dependents
  • Saber Mais: Professional Development Portal
  • Discounts at Colégio Positivo for employees' children
  • PPR (Profit-sharing Program)
  • Good Card: benefit card accepted at over 130,000 establishments
  • Life insurance
  • Payroll-deductible loan
  • Private pension (retirement plan)
  • Commuter voucher (Vale Transporte) or 🚗 Parking
  • Parceiro Positivo: site with discounts on our products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
online media campaignsdata analysisA/B testingperformance analysismarketing automationconversion metricscontent managementprocess automationcampaign optimizationinsight generation
Soft Skills
analytical skillscollaborationcontinuous improvementstrategic decision-makingtactical decision-making
Certifications
Google AdsGoogle Analytics (GA4)Meta Blueprint