Posh Properties

Lifecycle CRM Lead

Posh Properties

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $160,000 - $180,000 per year

Job Level

Senior

Tech Stack

SQL

About the role

  • Act as Posh’s lifecycle authority, shaping product roadmaps and engagement opportunities
  • Define and execute on our full user lifecycle across onboarding, activation, retention, and resurrection on both sides of the Posh marketplace
  • Manage and develop a Growth Marketer, providing strategic direction, feedback, and coaching while aligning execution to lifecycle priorities and company OKRs.
  • Build the lifecycle strategy roadmap aligned with company OKRs
  • Establish the lifecycle architecture, data models, segments, triggers and personalization systems
  • Serve as the primary owner of Iterable workflows, integrations, data governance and QA
  • Partner with Growth on experimentation and with the Product/ Engineering on lifecycle-triggering events
  • Drive a structured testing program across channels, message types, and different lifecycle stages
  • Conduct experiments for cohort funnel and behavioral analyses to uncover friction and opportunities
  • Work cross-functionally with Growth on segmentation, attribution and experimentation strategy
  • Own lifecycle KPI’s and translate insights into strategy for leadership
  • Define and own our message strategy for all lifecycle communications

Requirements

  • 5–7+ years in CRM, lifecycle marketing, growth, retention, and/or marketing automation at a consumer or marketplace company.
  • Expert-level experience with Customer Engagement Platforms (ideally Iterable) - capable of designing advanced automation, workflow logic, and data-driven personalization.
  • Proven people leader with experience managing multiple direct reports, coaching performance, and guiding career development and progression.
  • Strong analytical abilities, including familiarity with SQL or similar tools.
  • Deep understanding of retention mechanics, activation funnels, behavioral triggers, and messaging strategy.
  • Ability to lead cross-functional partners and influence strategy.
  • Exceptional communication, organization, and strategic clarity.
  • Passion for culture, live experiences, and building products that bring people together.
Benefits
  • Health,Dental and Vision Insurance
  • Equinox Membership
  • Unlimited PTO
  • Team Events, Dinners, & Offsites, Free Event Tickets to Dope Shows
  • New MacBook
  • Daily Uber Eats Credit
  • Relocation bonuses are available for some out-of-state candidates.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMlifecycle marketinggrowth marketingretention marketingmarketing automationdata-driven personalizationSQLexperimentationcohort funnel analysisbehavioral triggers
Soft skills
people leadershipcoachinganalytical abilitiescross-functional collaborationcommunicationorganizationstrategic clarity