Demand Generation Marketing Associate
Everbridge
Head of Performance Marketing
Poseidon Music Ltd
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Own the end-to-end performance marketing strategy and P&L for a $6M–$12M+ annual ad budget
- Lead, mentor, and scale a team of 6+ media buyers and analysts
- Partner with CEO/CMO to define growth goals, performance benchmarks, and diversification strategies
- Oversee marketing stack upgrades (Snowflake, CDPs, advanced attribution)
- Maximize ROAS and efficiency across all channels, maintaining Meta excellence while scaling alternatives
- Lead channel diversification — testing and scaling TikTok, Google Ads, and other emerging platforms
- Implement advanced measurement, attribution, and incrementality testing
- Continuously improve conversion rates, customer acquisition costs, and lifetime value (LTV)
- Develop repeatable frameworks for creative testing, audience segmentation, and budget allocation
- Launch innovative campaign formats, funnels, and channels to unlock new growth
- Partner cross-functionally with Creative, Product, and Analytics teams to deliver cohesive campaigns
Requirements
- 7+ years in performance marketing, with 3+ years in leadership roles
- Deep, hands-on expertise in Meta advertising
- Proven success managing $3M+ annual media budgets
- Experience scaling consumer brands (ideally entertainment, events, or experiential sectors)
- Strong analytical skills, including attribution modeling and incrementality testing
- Hands-on experience with TikTok Ads, Google Ads, and other paid platforms
- Proven track record of channel diversification and reducing platform dependency
- Experience with programmatic, connected TV, or advanced digital channels (preferred)
- Experience building, leading, and mentoring high-performing teams
- Exceptional communication and presentation skills for senior leadership
- High emotional intelligence, adaptability, and collaborative leadership style
- Experience in fast-paced, high-growth environments
- CRO (conversion rate optimization) experience (nice to have)
- International marketing experience (nice to have)
- Ticketing or event marketing background (nice to have)
- Familiarity with advanced martech stacks (Snowflake, CDPs, data enrichment, AI tools) (nice to have)
Benefits
- Competitive base salary + performance-based commission tied to company success
- Equity opportunities as we continue our growth journey
- Fully remote, fully flexi-time role in a supportive, kind company culture
- Up to 35 days of Paid Time Off per year
- Work with a passionate international team spanning 12 countries
- Direct influence on strategy, systems, and scale in a rapidly expanding global company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingattribution modelingincrementality testingconversion rate optimizationchannel diversificationcustomer acquisition costlifetime valueaudience segmentationbudget allocationmedia buying
Soft skills
leadershipmentoringanalytical skillscommunicationpresentation skillsemotional intelligenceadaptabilitycollaborative leadershipteam buildingstrategic thinking