
Senior Marketing Analyst
Poseidon Music Ltd
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
Tech Stack
JavaScriptPythonSQL
About the role
- Select, design and implement the complete marketing analytics stack (we're using Snowflake and moving beyond GA4)
- Build sophisticated attribution models across multiple platforms and ensure attribution accuracy
- Lead tool selection and implementation for the entire analytics ecosystem
- Provide strategic insights directly to the CMO and senior leadership team
- Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
- Drive constant experimentation across multiple markets, demographics, and pricing models
- Implement and manage conversion tracking, pixels, and Conversions API integrations across Meta, TikTok, Google, and emerging platforms
- Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
- Analyze household income and other demographic data and design market-specific optimizations using the data warehouse
- Work with part-time data scientist to translate theoretical insights into practical implementations
- Partner with Head of Performance Marketing to optimize campaign performance
- Provide actionable insights and recommendations to media buying and creative teams
- Prepare and present weekly report on outcomes, insights and recommendations
- Be the go-to resource for metrics, reporting, and performance analysis across the organization
- Drive continuous improvement initiatives across all marketing functions
- Influence $6M-$12M+ annual media spend analytics and optimization
Requirements
- 5+ years in marketing analytics, preferably at high-volume consumer businesses
- Expert-level JavaScript knowledge for tracking implementation
- Proficiency with Google Tag Manager and data layer management
- Extensive experience with Conversions API setup and management across multiple platforms (Meta, Google, TikTok, etc.)
- Strong understanding of attribution modeling, measurement, and incrementality testing
- Proven track record building and implementing marketing analytics infrastructures
- Deep data governance and GDPR knowledge
- Experience with pixels and conversion tracking (Meta, Google, TikTok, etc.)
- Comfortable working with data warehouses (Snowflake experience preferred)
- Experience designing and executing A/B testing programs at scale
- Strong statistical knowledge for experiment design and analysis
- Experience presenting findings and recommendations to senior leadership
- Track record of driving measurable improvements through data-driven optimization
- Comfortable implementing JavaScript tracking, Tags and data layers
- Nice to have: SQL and Python experience
- Nice to have: Experience with CDPs, data enrichment platforms, and advanced martech stacks
- Nice to have: International marketing analytics experience across multiple countries
- Nice to have: Experience with ticketing, events, or experiential marketing
- Nice to have: Experience building analytics teams and processes from scratch
- Must be able to work UK/EU time zones (applicants in UK/EU time zones only)
Benefits
- Competitive base salary plus performance-based commission tied to company success
- Equity and career progression opportunities
- Fully remote work, fully flexi-time
- Up to 35 days of Paid Time Off per year
- Direct access to senior leadership and high-impact strategic projects
- Work with a passionate, high-performing international team spread across 12 countries
- A kind, supportive company culture
- Chance to drive real social change through entertainment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
JavaScriptGoogle Tag ManagerConversions APIattribution modelingA/B testingdata governanceGDPRstatistical analysisSQLPython
Soft skills
strategic insightsleadershipcommunicationdata-driven optimizationpresentation skillscollaborationproblem-solvinginfluencingexperimentationcontinuous improvement