Marketing Analyst

• Select, design and implement the complete marketing analytics stack (we're using Snowflake and moving beyond GA4)
• Build sophisticated attribution models across multiple platforms and ensure attribution accuracy
• Lead tool selection and implementation for the entire analytics ecosystem
• Provide strategic insights directly to the CMO and senior leadership team
• Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
• Drive constant experimentation across multiple markets, demographics, and pricing models
• Implement and manage conversion tracking, pixels, and Conversions API integrations across Meta, TikTok, Google, and emerging platforms
• Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
• Analyze household income and other demographic data and design market-specific optimizations using the data warehouse
• Work with part-time data scientist to translate theoretical insights into practical implementations
• Partner with Head of Performance Marketing to optimize campaign performance
• Provide actionable insights and recommendations to media buying and creative teams
• Prepare and present weekly report on outcomes, insights and recommendations
• Be the go-to resource for metrics, reporting, and performance analysis across the organization
• Drive continuous improvement initiatives across all marketing functions
• Influence $6M-$12M+ annual media spend analytics and optimization

Senior Marketing Analyst

Senior Marketing Analyst