Head of Performance Marketing
Poseidon Music Ltd
Head of Performance Marketing – Remote within the UK/EU
Poseidon Music Ltd
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 $60,000 - $120,000 per year
Job Level
Lead
About the role
- Own the end-to-end performance marketing strategy and P&L for a $6M–$12M+ annual ad budget
- Lead, mentor, and scale a team of 6+ media buyers and analysts, fostering a high-performance culture
- Partner with CEO/CMO to define growth goals, performance benchmarks, and diversification strategies
- Maximize ROAS and efficiency across all channels, maintaining Meta excellence while scaling alternatives
- Lead channel diversification — testing and scaling TikTok, Google Ads, and other emerging platforms
- Implement advanced measurement, attribution, and incrementality testing
- Continuously improve conversion rates, customer acquisition costs, and lifetime value (LTV)
- Scale proven acquisition models to new markets, demographics, and audiences
- Develop repeatable frameworks for creative testing, audience segmentation, and budget allocation
- Launch innovative campaign formats, funnels, and channels to unlock new growth
Requirements
- 7+ years in performance marketing, with 3+ years in leadership roles
- Deep, hands-on expertise in Meta advertising
- Proven success managing $3M+ annual media budgets
- Experience scaling consumer brands (ideally entertainment, events, or experiential sectors)
- Strong analytical skills, including attribution modeling and incrementality testing
- Hands-on experience with TikTok Ads, Google Ads, and other paid platforms
- Proven track record of channel diversification and reducing platform dependency
- Experience with programmatic, connected TV, or advanced digital channels (preferred)
- Experience building, leading, and mentoring high-performing teams
- Ability to balance day-to-day optimization with long-term strategic vision
- Exceptional communication and presentation skills for senior leadership
- High emotional intelligence, adaptability, and collaborative leadership style
- Experience in fast-paced, high-growth environments
Benefits
- Competitive base salary + performance-based commission tied to company success
- Opportunity to drive real social change through art and entertainment
- Equity opportunities as we continue our growth journey
- Work with a passionate international team spanning 12 countries
- Fully remote, fully flexi-time role in a supportive, kind company culture
- Up to 35 days of Paid Time Off per year
- Direct influence on strategy, systems, and scale in a rapidly expanding global company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingattribution modelingincrementality testingchannel diversificationcustomer acquisition costslifetime value (LTV)creative testingaudience segmentationbudget allocationmedia buying
Soft skills
leadershipmentoringanalytical skillscommunicationpresentation skillsemotional intelligenceadaptabilitycollaborative leadershipstrategic visionhigh-performance culture
