Marketing Analyst

• Select, design and implement our complete marketing analytics stack (we're using Snowflake and moving beyond GA4)
• Build sophisticated attribution models across multiple platforms, moving beyond Meta's/Google’s native attribution
• Lead tool selection and implementation for our entire analytics ecosystem
• Provide strategic insights directly to the CMO and senior leadership team
• Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
• Drive constant experimentation across multiple markets, demographics, and pricing models
• Implement and manage conversion tracking, pixels, and APIs across all marketing platforms
• Analyze household income and other demographic data and design market-specific optimizations using our data warehouse and other tools
• Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
• Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms
• Ensure attribution accuracy and data integrity across all marketing touchpoints
• Work with our part-time data scientist to translate theoretical insights into practical implementations
• Partner closely with our Head of Performance Marketing to optimize campaign performance
• Provide actionable insights and recommendations to our media buying and creative teams
• Prepare and present weekly reports on outcomes, insights, and recommendations
• Be the go-to resource for metrics, reporting, and performance analysis across the organization
• Drive continuous improvement initiatives across all marketing functions

Senior Marketing Analyst

Senior Marketing Analyst