Mid-level Content Analyst – Backoffice
Portobello Shop
full-time
Posted on:
Location Type: Hybrid
Location: Florianópolis • Brazil
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About the role
- Plan, create and publish content for institutional and brand profiles and other related channels.
- Develop and execute the influencer marketing strategy.
- Map and recommend influencers aligned with the area’s objectives, the brand’s positioning and different stages of the funnel.
- Align compensations, schedules and deliverables, supporting negotiations and contract validation while managing the budget.
- Prepare briefings and scripts for influencers, manage involved vendors and monitor deliveries, strengthening relationships with the brand’s partners.
- Plan and coordinate special content coverage, ensuring narrative coherence and execution quality.
- Monitor and analyze content performance metrics, identifying opportunities, trends and strategic adjustments.
- Provide operational support to social media routines, branding, customer service (SAC) and internal communications when needed.
- Contribute to the creation and execution of paid media actions, including support in developing briefs for creatives and alignment with the area’s strategy.
Requirements
- Bachelor’s degree in Communication, Journalism or related fields.
- Proficiency in Microsoft Office and Google Workspace, with advanced skills in Google Slides.
- Minimum of 4 years’ experience in marketing, in areas of content production for retail, consumer or lifestyle brands.
- Experience in influencer marketing and strong relational skills with creators and influencers.
- Experience in the retail segment, with ability to execute campaigns, commercial actions, and marketing and content strategies.
- Mastery of key content formats and best practices for Instagram, Pinterest, YouTube, TikTok and similar platforms.
- Experience in budget management and control of marketing investments.
- Strong writing skills and proficiency in Portuguese.
- Proactive, agile mindset with a sense of ownership.
- Critical thinking, broad cultural background and a consistent editorial vision.
- Organized, proactive, good communicator and able to work collaboratively across different business areas.
- Knowledge of scripting and video editing is a plus.
- English language skills are desirable.
Benefits
- Medical and dental insurance.
- Life insurance.
- Meal allowance.
- Transportation voucher.
- Vacation allowance.
- Pharmacy assistance.
- Support for dependents with disabilities.
- Wellhub (wellness platform).
- Day off during the birthday month.
- Discount on Portobello product purchases.
- Discount network – partnerships with various institutions.
- Profit Sharing and Results Program.
- Aprende Shop (online content platform).
- Training and Professional Development programs.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcontent productionbudget managementscriptingvideo editingcontent performance metricsmarketing strategiescommercial actionscontent formatssocial media management
Soft Skills
strong writing skillsrelational skillsproactive mindsetagile mindsetcritical thinkingorganizational skillsgood communicatorcollaborativeownershipnarrative coherence
Certifications
Bachelor’s degree in CommunicationBachelor’s degree in Journalism