Portobello Shop

Analyst

• Strategic Portfolio Management
• Structure, develop and maintain the corporate strategy for the product portfolio.
• Define and monitor portfolio guidelines (e.g., renewal rate, number of SKUs, new collections, mix rationalization, focus on high-turnover items).
• Conduct portfolio performance analyses (sales, margin, turnover, lifecycle, overlap and cannibalization).
• Support decisions on product and line launches, prioritization, maintenance and discontinuation.
• Ensure portfolio alignment with the group’s and business units’ strategic objectives.
• Design and evolve the Go-to-Market (GTM) model for products and categories.
• Define GTM guidelines: segmentation, value proposition, positioning, pricing architecture and channel approach.
• Help translate the portfolio strategy into clear, actionable GTM plans for the business units.
• Serve as the guardian of consistency among product, price, channel and communication.
• Contribute to the prioritization of commercial initiatives based on the portfolio strategy.
• Act as the corporate focal point for portfolio and GTM, ensuring adherence to defined guidelines.
• Monitor execution of plans by business units, acting as a strategic partner.
• Support cross-channel governance to avoid overlap, conflicts and deviations from strategy.
• Prepare executive materials, analyses and recommendations for committees and leadership.

Senior Portfolio and Business Analyst – Backoffice

Content Marketing Manager

• Plan, create and publish content for institutional and brand profiles and other related channels.
• Develop and execute the influencer marketing strategy.
• Map and recommend influencers aligned with the area’s objectives, the brand’s positioning and different stages of the funnel.
• Align compensations, schedules and deliverables, supporting negotiations and contract validation while managing the budget.
• Prepare briefings and scripts for influencers, manage involved vendors and monitor deliveries, strengthening relationships with the brand’s partners.
• Plan and coordinate special content coverage, ensuring narrative coherence and execution quality.
• Monitor and analyze content performance metrics, identifying opportunities, trends and strategic adjustments.
• Provide operational support to social media routines, branding, customer service (SAC) and internal communications when needed.
• Contribute to the creation and execution of paid media actions, including support in developing briefs for creatives and alignment with the area’s strategy.

Mid-level Content Analyst – Backoffice

• Map, design and update processes for partner areas, ensuring end-to-end visibility and appropriate documentation.
• Identify improvement opportunities through process analysis, data, metrics and feedback from stakeholders.
• Conduct diagnostics and facilitate continuous improvement workshops focused on gains in efficiency, quality or experience.
• Support process simplification and automation initiatives in collaboration with technical and operational teams.
• Work with business areas to prioritize and implement improvements, monitoring results and ongoing sustainability.
• Support the development and evolution of process policies, workflows and governance.
• Collaborate with different teams and stakeholders to build integrated solutions aligned with business objectives.

Mid-level Process Analyst

People Operations

• Plan, execute and monitor behavioral and leadership development programs aligned with business needs;
• Conduct development diagnostics (tactical and operational), analyze needs and support the definition of solutions that fit team realities;
• Design, implement and maintain development tracks and journeys (in-person, online and hybrid);
• Track participant progress and program metrics, proposing adjustments and continuous improvements;
• Facilitate trainings, workshops and alignment meetings, connecting content to business practice;
• Create, update and organize educational materials, content and documents for development initiatives;
• Act as a guardian of the company culture and values, ensuring tools and rituals for their application in daily work;
• Connect culture, strategy and business through rituals, practices, behavioral frameworks and engagement initiatives;
• Support and strengthen actions such as onboarding of new hires, management rituals, cultural campaigns and engagement initiatives;
• Co-create actions that reinforce belonging, collaboration, psychological safety and shared responsibility;
• Translate topics such as competencies, culture and agreements into messages applicable to the operation and leadership routines;
• Support the execution of the Evaluation and Development Cycle, ensuring understanding, clarity and smoothness for leaders and employees;
• Contribute to career, succession and performance management initiatives by organizing materials, facilitating conversations and tracking indicators;
• Monitor internal surveys (climate, eNPS, pulse), analyze data and suggest action plans;
• Support strategic People & Culture projects, ensuring consistency across processes, culture and business needs;
• Create clear, didactic and human-centered content for development programs;
• Support communications for learning and culture initiatives, ensuring accessible language appropriate to the operating reality;
• Collaborate with Internal Communications and Learning teams to align schedules, messaging and area campaigns;
• Track development, learning, demographic and culture indicators (participation, evaluation, impact, satisfaction, eNPS, etc.);
• Propose continuous improvements to programs, methodologies and learning practices;
• Research trends, tools and market best practices in people and organizational development (DHO), leadership and culture;
• Support monitoring of organizational maturity in development and culture.

Senior People & Culture Development Analyst

• Manage the company's product portfolio, aligning it with organizational strategy and ensuring delivery of results.
• Vendor management: Responsible for mapping, negotiating, establishing, and maintaining contracts with suppliers, ensuring alignment with company standards and objectives.
• Performance monitoring and reporting: Monitor and ensure portfolio performance; perform data analysis and create performance reports, presenting strategic analyses and insights.
• Continuous improvement: Propose and implement enhancements to outsourcing processes, seeking innovative solutions and increasing efficiency.
• Work collaboratively with the group's business units to optimize project execution.

Senior Category Analyst – Back Office

Customer Success Manager

• Responsible for defining the CRM and Loyalty strategy and planning across the entire customer lifecycle, from acquisition to retention, ensuring alignment with commercial strategies and cascading to the execution team.
• Develop annual and monthly campaign mechanics based on analysis of customer consumption data and A/B testing, leading execution guidelines, team engagement, and monitoring results.
• Project management and operations for Loyalty (Points Engine, Redemption Platform for store consultants and specifiers/end customers, Loyalty support channel).
• Define and organize the Loyalty pipeline with development squads for digital projects.
• Manage the user experience on platforms (Redemption, App, Website and Webapp, Concierge, and Contact Center), focusing on continuous improvement and innovation.
• Implement new partnerships and benefits within the Loyalty program.
• Manage monthly reports for redemption services and customer support.
• Oversee Loyalty budgets and contracts.

Senior Portfolio and Business Analyst – Backoffice

Mid-level Content Analyst – Backoffice

Mid-level Process Analyst

Senior People & Culture Development Analyst

Senior Category Analyst – Back Office

CRM and Loyalty Specialist – Backoffice