Portobello Shop

CRM and Loyalty Specialist – Backoffice

Portobello Shop

full-time

Posted on:

Location Type: Hybrid

Location: Florianópolis • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Responsible for defining the CRM and Loyalty strategy and planning across the entire customer lifecycle, from acquisition to retention, ensuring alignment with commercial strategies and cascading to the execution team.
  • Develop annual and monthly campaign mechanics based on analysis of customer consumption data and A/B testing, leading execution guidelines, team engagement, and monitoring results.
  • Project management and operations for Loyalty (Points Engine, Redemption Platform for store consultants and specifiers/end customers, Loyalty support channel).
  • Define and organize the Loyalty pipeline with development squads for digital projects.
  • Manage the user experience on platforms (Redemption, App, Website and Webapp, Concierge, and Contact Center), focusing on continuous improvement and innovation.
  • Implement new partnerships and benefits within the Loyalty program.
  • Manage monthly reports for redemption services and customer support.
  • Oversee Loyalty budgets and contracts.

Requirements

  • Bachelor's degree in Business Administration, Advertising, Marketing, or related fields.
  • Experience with loyalty programs, relationship programs, cashback and/or points systems, and incentive campaigns.
  • Experience managing agencies and vendors.
  • Experience in digital product development is a plus.
Benefits
  • Health and dental insurance.
  • Life insurance.
  • Meal allowance.
  • Transportation allowance.
  • Vacation bonus.
  • Pharmacy assistance.
  • Support for dependents with disabilities.
  • Wellhub (wellness platform).
  • Day off during your birthday month.
  • Discount on Portobello product purchases.
  • Discount network – partnerships with various organizations.
  • Profit-sharing and results participation program.
  • Aprende Shop (online learning platform).
  • Training and professional development programs.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM strategycampaign mechanicsA/B testingproject managementuser experience managementdigital product developmentdata analysisbudget managementcontract management
Soft skills
team engagementcommunicationstrategic planninginnovationleadership
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in AdvertisingBachelor's degree in Marketing