Marketing Manager

Portland Webworks

Marketing Manager overseeing B2B marketing strategies and event planning for Webworks, focusing on digital visibility and lead generation. Collaborate closely with sales and coordinate marketing campaigns.

Posted 5/19/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Development of a comprehensive marketing strategy for Webworks – from positioning to channel strategy
Creation of an inbound marketing funnel in close collaboration with sales
Analysis of relevant marketing KPIs and derivation of concrete recommendations for action
Regular reporting on marketing performance in coordination with sales
Research, planning and coordination of all Webworks trade show appearances – from registration to follow-up
Planning and coordination of our expert presentations and speaker appearances at industry events
Organization and execution of our own digital webinars (currently via Livestorm & HubSpot; tool migration planned for 2027)
Planning and alignment of trade show booth, presentation materials and sales collateral with executive management
Internal coordination for timely preparation of presentation slides with subject teams via Asana
Maintenance and development of the annual events plan – operating the 2026 plan while taking full ownership from 2027 including budget planning
Pre-qualification of event leads (trade show visitors, webinar attendees) and structured handover to sales in Pipedrive
Planning and production of whitepapers, case studies and other sales materials
Coordination of the redesign of the Webworks website
Maintenance and editorial management of the Webworks newsletter and LinkedIn accounts, including content planning
Establishment and management of agency partnerships focused on lead generation (depending on capacity)

Requirements

What you’ll need

You have 3–5 years of experience in B2B marketing, ideally with a focus on event marketing, content, inbound or demand generation
Agency experience is mandatory – you understand the agency business model, ideally from a performance or digital marketing agency
You think strategically and can develop a holistic marketing strategy – and implement it independently
You work in a structured way and keep an overview even with concurrent projects
You have experience with tools such as Asana, HubSpot, LinkedIn Campaign Manager or Pipedrive – or comparable solutions
Fluent German and English are required
Knowledge of relevant trade shows and events in Switzerland (e.g. in e‑commerce or digital marketing) is a clear plus

Benefits

Comp & perks

Real work–life balance: We all finish on time. Late nights until 11pm are something we only hear about in stories.
Flexible working hours: You know best when you're most productive.
Hybrid work in Berlin: Our office is located at Alexanderplatz – you decide how often you come in.
True ownership: You will significantly shape Webworks' marketing – short lines to management, direct decision-making.
A great team: Whether on the grill boat, in the escape room or at a creative workshop – good vibes are the norm.
We support your health, mobility and financial security with benefits such as the DB company ticket, Urban Sports Club memberships and capital-forming payments
Annual training budget and regular knowledge sharing within the team
Room for your ideas: We're big enough for exciting projects and small enough to really listen.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingevent marketingcontent marketinginbound marketingdemand generationmarketing strategyKPI analysislead generationbudget planningpresentation production

Soft Skills

strategic thinkingstructured workproject managementcollaborationcommunicationorganizationindependenceoverview managementcoordinationagency understanding