Email Marketing Coordinator, CRM Admin

PORCH 💚

. Maintain and optimize the CRM system to ensure data accuracy and integrity.

Posted 5/14/2026full-timeRemote • 🇮🇳 IndiaJuniorMid-Level💰 ₹600,000 - ₹840,000 per yearWebsite

About the role

Key responsibilities & impact

Maintain and optimize the CRM system to ensure data accuracy and integrity.
Manage contact segmentation, email lists, and automation workflows.
Support campaign setup, tracking, and performance reporting.
Administer authentication (SPF, DKIM, DMARC) and ensure deliverability best practices.
Test and refine subject lines, personalization, and cadence strategies.
Oversee the collection, cleansing, and organization of client and prospect data.
Regularly audit CRM databases to remove duplicates, correct errors, and maintain compliance.
Collaborate with sales and marketing to align database structure with campaign goals.
Execute email cadence and automation strategies for client nurturing and engagement.
Implement 1:1 authentication and beta testing of subject lines and timing strategies.
Track open rates, click-through rates, conversions, and optimize for engagement.
Develop and manage automated workflows that improve client experiences and internal efficiency.
Monitor and refine the client journey to ensure timely communication and follow-up.
Coordinate with cross-functional teams to align automation with business goals.
Support marketing event logistics including communication, invites, and follow-up.
Manage event-related CRM data and coordinate Zoom or virtual event setups.
Compile prospect and attendee research to support outreach (e.g., ALTA new clients, events lists).
Build and maintain marketing landing pages and web forms to capture leads and event registrations.
Ensure smooth integration with CRM and analytics tools.
Test and optimize forms for conversion and user experience.
Collaborate with design teams to create branded email templates, graphics, and web assets.
Ensure consistency with brand guidelines across all creative outputs.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field
2+ years of experience in CRM management and email marketing
Proficiency with major CRM and marketing automation platforms (e.g., Constant Contact, HubSpot, Salesforce, Active Campaign, etc.)
Strong analytical skills with experience in data management and reporting
Familiarity with email authentication, deliverability, and compliance standards
Preferred Experience in event marketing or client journey automation
Knowledge of HTML/CSS for email and landing page customization is Preferred
Basic graphic design skills (Canva, Adobe Creative Suite, or similar) is preferred
Detail-Oriented: Ensures data accuracy and process consistency
Tech-Savvy: Comfortable navigating CRM, web, and automation tools
Creative & Analytical Balance: Blends design sense with measurable outcomes
Collaborative: Works effectively with marketing, sales, and operations teams
Organized & Proactive: Manages multiple tasks and deadlines efficiently
Proven experience working with US based business teams
Excellent written and communication skills, both English and Hindi
Ability to work within core US business hours / time zone expectations - Eastern Standard Time (EST) overlap.

Benefits

Comp & perks

medical insurance
accident insurance
retiral benefits
12 company-paid holidays
2 flexible holidays
privilege/earned leave
casual/sick leave
paid maternity and paternity Leaves
weekly wellness events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM managementemail marketingdata managementreportingemail authenticationHTMLCSSgraphic designautomation workflowscampaign performance tracking

Soft Skills

detail-orientedtech-savvycreativeanalyticalcollaborativeorganizedproactiveexcellent communicationtime managementproblem-solving