Creative Strategist

Popsockets

Creative Strategist driving performance ad strategies for PopSockets, focusing on high-volume creative production and testing for paid media campaigns.

Posted 5/4/2026full-timeBoulder • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Ship 80+ new ad concepts per month, structured across a hook × angle × format testing matrix
Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs
Run weekly winner/loser post-mortems and maintain a living creative insights library
Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions
Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals
Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns
Brief editors and creators for fast, high-quality execution (1–2 rounds max)
Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output
Report weekly on creative performance, insights, and testing roadmap
Use AI tools to accelerate concepting, analysis, and workflow efficiency
Support forecasting and financial planning through creative performance insights

Requirements

What you’ll need

4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studio
Proven ownership of ad creative for real accounts (portfolio required—concepts you ideated)
Deep fluency in Meta Ads Manager and TikTok Ads Manager
Strong understanding of creative metrics (hook rate, CTR, CVR, ROAS)
Experience writing high-quality briefs for UGC creators and editors
Comfortable pulling and analyzing performance data independently
Familiar with Spark Ads and content whitelisting workflows
Excellent written communication (briefs, post-mortems, insights)
Highly collaborative, with the ability to influence cross-functional teams
Curious and proactive with AI tools (e.g., Claude, Vercel, Supabase)

Benefits

Comp & perks

Direct impact on a globally recognized brand’s growth trajectory
Ownership over a high-volume, high-impact creative function
Work alongside a performance-driven, fast-moving e-commerce team
Opportunity to build systems that scale—and define how creative drives revenue

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

creative strategyperformance creativead creative ownershipcreative metricsbrief writingdata analysisvariant strategyiteration velocityformat testingfinancial planning

Soft Skills

written communicationcollaborationinfluencecuriosityproactivity