Popsockets

Director, Influencer Marketing – PR

Popsockets

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $140,000 - $160,000 per year

Job Level

Lead

About the role

  • Set the long-term vision and strategic direction for PopSockets' influencer marketing program — defining what best-in-class looks like for a lifestyle brand at our stage and building the roadmap to get there
  • Design and own a next-gen creator framework: a tiered, data-driven system that goes far beyond gifting and paid posts to build genuine, lasting creator advocacy and brand love
  • Build and scale a creator roster mapped to our three consumer audiences — Style Mavens, Interest Amplifiers, and Solutionists — with the right creators at every tier driving the right impact
  • Lead influencer campaign strategy from brief to post-campaign analysis, ensuring every activation ladders up to the brand platform and generates content that earns cultural attention, not just impressions
  • Stay ahead of the creator economy — emerging platforms, new formats, shifting audience behaviors — and consistently bring a perspective on where PopSockets should show up next
  • Manage the influencer agency relationship, setting the strategic and tactical bar and holding the agency accountable to output that is on-brand, culturally sharp, and relationship-first
  • Own creator contracting, negotiations, and compliance with FTC guidelines, usage rights, and brand standards
  • Redefine PR's role at PopSockets — elevating it from a reactive channel to a proactive, always-on brand equity engine that shapes how the world thinks and talks about us
  • Champion our founder-led story, brand mission, vision, and values as a true competitive advantage — building a PR strategy that makes PopSockets' origin and purpose as culturally compelling as our products
  • Set strategic direction for the PR agency, holding them to ambitious goals and a high bar for results while building a genuine long-term partnership
  • Build a proactive media and relationship strategy that earns PopSockets a consistent presence in lifestyle, tech, and culture conversations — not just around launches, but year-round
  • Lead press moments, creator events, and brand activations that generate meaningful earned coverage and position PopSockets as one of the most beloved and interesting brands in the lifestyle category
  • Track share of voice, sentiment, and earned media performance — translating those insights into a clear, evolving POV on how PR is building brand equity over time
  • Build the measurement infrastructure that proves the value of influencer and PR investment — owning EMV reporting, share of voice tracking, and brand health signals that connect to business outcomes
  • Use data to lead — from creator selection and investment allocation to campaign optimization and program evolution
  • Establish a test-and-learn culture: structured experimentation, clear hypotheses, documented learnings, and fast iteration that makes every future campaign smarter than the last
  • Build scalable processes and operational best practices that allow both programs to grow without losing quality or strategic coherence
  • Serve as PopSockets' internal authority on creator culture, influencer marketing, and earned media — bringing sharp, informed POVs to leadership and shaping the organization's thinking on where these channels are heading
  • Directly manage and develop an Influencer Marketing Specialist — setting a high bar, investing in their growth, and building a team culture defined by curiosity, craft, and accountability
  • Partner closely with Product & Merchandising, Integrated Marketing, Social, Creative, and Retail teams to ensure influencer and PR are fully woven into every campaign, launch, and always-on moment
  • Represent the influencer and PR function in key planning conversations, budget discussions, and leadership forums — advocating for investment with data and a compelling strategic narrative

Requirements

  • 10+ years of experience in influencer marketing, consumer PR, or integrated communications — with significant brand-side experience and a clear track record of building programs that move culture and business metrics
  • A genuine, informed perspective on the future of influencer marketing and the creator economy — you don't just follow trends, you anticipate them and help brands get ahead of them
  • Proven success building influencer programs that deliver best-in-class EMV and creator advocacy — the kind of program other marketers reference and creators want to be part of
  • Strategic PR experience that goes beyond press releases — you know how to build a brand narrative, pitch a story that earns coverage, and use PR to compound brand equity over time
  • Deep data fluency: you build frameworks, interpret signals, design experiments, and use performance data to continuously sharpen strategy and defend investment
  • Experience managing both influencer and PR agencies at a senior level — setting vision, driving accountability, and building partnerships that produce exceptional work
  • Hands-on experience with CreatorIQ required; familiarity with Tribe Dynamics or similar tools a plus
  • An executive-level communicator who can influence cross-functional partners, present to senior leadership, and represent the brand externally with confidence and authority
  • A people-first leader who builds high-performing team cultures, develops talent intentionally, and leads with clarity and generosity
  • Energized by the opportunity to build — you thrive in fast-moving, entrepreneurial environments and see ambiguity as a canvas, not an obstacle
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingconsumer PRintegrated communicationsEMV reportingdata analysiscampaign optimizationcreator advocacybrand narrative developmentperformance data interpretationstrategic PR
Soft Skills
executive-level communicationpeople-first leadershipcross-functional collaborationteam culture developmentstrategic thinkingrelationship managementcuriositycraftaccountabilityadaptability