Lead Product Marketing Manager
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Product Marketing Director
Poppulo
full-time
Posted on:
Location Type: Hybrid
Location: Cork • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $160,000 per year
Job Level
Lead
About the role
- Shape and lead development of solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications within Employee Communications
- Operate at a strategic level to drive comprehensive solutions marketing strategy that impacts business growth
- Partner closely with sales, product management, marketing, and partnerships to position and package platform and solutions
- Conceptualize, create, and maintain messaging, materials, processes, and campaigns to enable teams to win in the market
- Segment target markets and define ideal customer profile to position solutions
- Develop and maintain buyer personas to influence product positioning and solution development
- Drive comprehensive competitive analysis and optimize output for functional and sales teams
- Work with Product Management to maintain visibility into product capabilities/roadmap and provide market insight
- Develop and oversee go-to-market strategies and support cross-functional adoption of solutions
- Deliver and execute enterprise sales enablement strategy tied to revenue targets for global sales
- Coordinate and help plan joint marketing campaigns (ABM, events, promotions, digital marketing, sales outreach)
- Establish, track, and measure KPIs to understand impact of product marketing programs on sales cycles and pipeline
- Drive solution thought leadership programs
- Report to the General Manager, Employee Communications and influence adoption across the organization
Requirements
- Experienced Product Marketing Director with deep understanding of customer needs
- Ability to translate customer insight into compelling messaging and go-to-market strategies
- Proven ability to deliver commitments on time while achieving or exceeding business goals
- Strategic thinker with strong creative problem-solving and analytical skills
- Highly collaborative, able to thrive in a geographically distributed environment
- Proven ability to drive cross-functional teams and influence without authority
- Ability to translate solution benefits and features into actionable sales messaging for targeted customers
- Self-starter who can navigate ambiguity and succeed in a dynamic, hyper-growth environment
- Strong team player who builds relationships across functions and fosters trust
- Customer-driven and analytical, skilled at leveraging data to inform and defend decisions
- Strong communication, critical thinking, and interpersonal skills
- Experience shaping solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications (preferred)
- Experience partnering with Sales, Product Management, Marketing, and Partnerships
Benefits
- performance-based incentives
- multiple health insurance options
- accident and life insurance
- flexible work arrangements
- access to world-class learning and development platforms
- a range of additional perks designed to support your growth and well-being
- Company performance-related bonus
- Medical insurance
- Flexible working hours
- Educational assistance
- In-house soft skills training
- An excellent workplace culture
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategycompetitive analysisbuyer personassales enablementKPI measurementcampaign managementcustomer insight translationsolution messagingcross-functional collaboration
Soft skills
strategic thinkingcreative problem-solvinganalytical skillscollaborationinfluence without authorityrelationship buildingtrust fosteringcommunication skillscritical thinkingself-starter
