Chief Marketing Officer

• Shape and lead development of solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications within Employee Communications
• Operate at a strategic level to drive comprehensive solutions marketing strategy that impacts business growth
• Partner closely with sales, product management, marketing, and partnerships to position and package platform and solutions
• Conceptualize, create, and maintain messaging, materials, processes, and campaigns to enable teams to win in the market
• Segment target markets and define ideal customer profile to position solutions
• Develop and maintain buyer personas to influence product positioning and solution development
• Drive comprehensive competitive analysis and optimize output for functional and sales teams
• Work with Product Management to maintain visibility into product capabilities/roadmap and provide market insight
• Develop and oversee go-to-market strategies and support cross-functional adoption of solutions
• Deliver and execute enterprise sales enablement strategy tied to revenue targets for global sales
• Coordinate and help plan joint marketing campaigns (ABM, events, promotions, digital marketing, sales outreach)
• Establish, track, and measure KPIs to understand impact of product marketing programs on sales cycles and pipeline
• Drive solution thought leadership programs
• Report to the General Manager, Employee Communications and influence adoption across the organization

Product Marketing Director

Global Marketing Director – Spinal Cord Stimulation