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Paid Search Marketing Specialist

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contract

Posted on:

Location Type: Remote

Location: Brazil

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About the role

  • **Key Responsibilities:**
  • - Develop, manage, and optimize effective paid search campaigns across platforms such as Google Ads and Bing Ads, ensuring alignment with overall marketing goals and strategies.
  • - Conduct thorough keyword research and competitive analysis to identify growth opportunities and produce targeted ad copy that drives engagement.
  • - Analyze campaign performance metrics, such as CTR, CPA, and ROI, and use these insights to make data-driven decisions and optimize campaigns accordingly.
  • - Utilize A/B testing methodologies to refine advertisement creative, landing pages, and targeting strategies to enhance performance.
  • - Collaborate with the broader marketing team to align campaigns with overall objectives and ensure consistency in messaging across channels.
  • - Monitor campaign budgets and ensure effective allocation of resources to maximize advertising impact.
  • - Stay abreast of recent trends and best practices in paid search advertising and digital marketing in the hospitality sector.
  • - Provide regular reports and insights on campaign performance, presenting recommendations for future strategies at team meetings.

Requirements

  • **Qualifications:**
  • - Bachelor’s degree in Marketing, Communications, or a related field is preferred.
  • - 3+ years of experience managing paid search campaigns in a digital marketing role.
  • - Strong understanding of Google Ads and other PPC platforms, with hands-on experience in campaign management and optimization.
  • - Analytical mindset with the ability to interpret data, identify trends, and derive actionable insights.
  • - Excellent communication skills, both verbal and written, with the capacity to articulate ideas and strategies to support campaign decisions.
  • - Detail-oriented and organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • - Experience in the restaurant or hospitality industry is a plus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search campaignsGoogle AdsBing Adskeyword researchcompetitive analysisA/B testingCTRCPAROIcampaign optimization
Soft Skills
analytical mindsetcommunication skillsdetail-orientedorganizational skillsproject managementteam collaborationdata interpretationstrategic thinkingtime managementpresentation skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications