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Popl

Senior Digital Marketing Manager

Popl

Senior Digital Marketing Manager optimizing digital demand generation for Popl's AI-native platform. Owning SEO, paid media, email marketing, and executive reporting while collaborating with content strategy.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO, AI search visibility, and digital marketing strategies, with a strong focus on data-driven decision-making and executive-level reporting. Proficient in managing paid media, content strategy, and vendor relationships within a B2B SaaS environment.

Highest-signal resume keywords
SEO ManagementAI Search Visibility ToolsPaid Media StrategyHubSpot ReportingSalesforce Dashboards

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital MarketingEmail MarketingWebsite OptimizationContent StrategyData-Driven Decision-MakingExecutive ReportingAgency ManagementContractor ManagementAutomated WorkflowsB2B SaaS Experience
Soft Skills
Independent WorkPresentation Skills
Tools & Technologies
HubSpotSalesforceClaudeChatGPT
Industry Keywords
B2B SaaSPerformance MarketingMeasurement ReportingChannel ExecutionContent Production

About the role

Key responsibilities & impact
  • Own SEO & AI search visibility
  • Manage paid media & agency performance
  • Drive email marketing
  • Optimize the website
  • Direct content strategy
  • Build measurement & executive reporting
  • Manage contractors & vendors
  • Own budget allocation

Requirements

What you’ll need
  • 5-8+ years in digital marketing, ideally B2B SaaS
  • Hands-on experience running paid search and SEO
  • Demonstrated experience with AI SEO / AI search visibility tools
  • Ability to independently build reports and dashboards in HubSpot and Salesforce
  • Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT
  • Proven ability to build and present executive-level reporting
  • Experience managing agencies and contractors for channel execution and content production
  • Bias toward data-driven decision-making

Benefits

Comp & perks
  • Fully remote
  • Competitive salary
  • Meaningful equity
  • Full insurance & benefits
  • Unlimited PTO
  • $150 monthly wellness credit
  • Constant daily learning