Ecommerce

• Develop and execute comprehensive brand strategies to position our website as a leader in the gifting industry.
• Define and maintain brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms.
• Partner with our Social Media Manager to create and strategize on compelling, engaging social content.
• Oversee email & SMS copy, website copy, product descriptions, blog posts, social media content, and email newsletters in partnership with cross-functional teams.
• Collaborate with design teams to develop visually appealing assets that align with the brand's aesthetic and values.
• Conduct market research and analyze consumer trends to identify opportunities for brand growth and differentiation.
• Identify and cultivate partnerships with businesses, brands, and organizations to enhance brand visibility and reach new audiences.
• Work with our publicist to identify press and award targets.
• Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention.
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies for maximum impact.
• Champion the customer experience by ensuring that all brand touchpoints reflect our commitment to excellence and customer satisfaction.
• Provide guidance and leadership to cross-functional teams, fostering a collaborative and innovative work environment.
• Other ad hoc business or strategic projects as needed.

Marketing Manager – DTC/E-Commerce

Director of Social Media – DTC/E-Commerce

Senior Product Manager, E-Commerce

Contract Developer – AEM, Shopify

Head of Ecommerce Operations