Product Marketing Manager

Polygon Labs

Product Marketing Manager at Polygon Labs overseeing marketing for blockchain payment infrastructure. Managing demand generation, positioning, and GTM execution across multiple products.

Posted 5/13/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own positioning and messaging across our product suite, ensuring every product has a clear, consistent narrative that supports BD and go-to-market activity.
Own GTM strategy and execution from end to end — including website, sales enablement, and campaign creative — for product launches across the suite, setting the direction for what to launch, when, and why.
Build and run active demand engines for each product — paid campaigns on LinkedIn, email nurture sequences, landing pages that convert, content publishing on a regular cadence. "Active" means live in market and being iterated on, not a positioning doc sitting in a folder.
Equip BD with materials they actually use: pitch decks, product one-pagers, battlecards, objection handling guides. Sit in on BD syncs to gather market intelligence directly — what buyers ask, where deals stall, what objections come up repeatedly — and turn that into materials that improve over time.
Build the launch infrastructure that doesn't exist yet: a repeatable GTM playbook that moves a product update from engineering to in-market content in days, not weeks. Own the measurement too — track time-to-market, BD material adoption, and campaign performance per product so decisions get made on data, not anecdotes.
Build agent-driven workflows using Claude or Codex and connected tooling so repeatable marketing tasks — asset generation, competitive monitoring, campaign production — run with minimal intervention. Your goal is to spend your time on judgment and strategy, not manual production.
Use Claude or Codex to compress full launch asset sets from a single positioning source of truth: one-pagers, landing page variants, email sequences, ad copy, and BD talk tracks generated in a single pass, then reviewed and shipped. AI handles the production volume; you own the strategic inputs and the quality bar.

Requirements

What you’ll need

A track record of shipping product marketing across a multi-product B2B platform. You have managed positioning and GTM for products that sell individually and as a bundled platform simultaneously.
Proof of execution, not just strategy. Your portfolio should include live campaigns, published landing pages, and sales materials that perform.
The ability to absorb technical concepts and immediately translate them for ICPs. You will sit in product meetings about complex infrastructure and API products and walk out with a clear point of view on what matters to the customer. You do not need to be an engineer — you need to know how to make infrastructure credible and relevant to buyers.
Proven AI fluency at a systems level. You should be able to describe a workflow you built that runs without you — a launch pipeline, a competitive monitoring agent, a campaign generation system. Using Claude for first drafts is table stakes; we need someone who builds repeatable systems on top of AI tooling so the output compounds. Daily AI usage in this role is a baseline expectation, not a nice-to-have.
High agency and fast judgment. You see what needs to happen, do it, and tell people after. You do not wait for a brief, a kickoff meeting, or a perfect project plan. When something is 80% right, you ship and iterate. If your natural instinct is to refine through multiple review cycles before anything goes live, this is the wrong pace for this team.
Writing sharp enough to publish without heavy editing. You will write landing pages, one-pagers, ad copy, email sequences, and blog posts. There is no content team taking your brief and turning it into copy.

Benefits

Comp & perks

Remote first global workforce
Industry leading Medical, Dental and Vision health insurance*
Company matching 401k with 3% match*
$1,500 Home Office Set Up Allowance (life-time max)
$75 Monthly internet or phone reimbursement
Flexible Time Off
Company issued laptop
Egg freezing, mental health, and employee wellness benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategycampaign executiondemand generationcontent publishingsales enablementAI fluencyworkflow automationlanding page optimizationcopywriting

Soft Skills

high agencyfast judgmentstrategic thinkingadaptabilitycommunicationcollaborationmarket intelligence gatheringiterative improvementself-starterproblem-solving