Poly-clip System GmbH & Co. KG

Head of Marketing

Poly-clip System GmbH & Co. KG

full-time

Posted on:

Location Type: Hybrid

Location: Hattersheim am Main • Germany

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Job Level

Lead

About the role

  • Develop and implement a comprehensive marketing strategy aligned with company goals, with a focus on digital transformation and lead generation
  • Own the corporate brand, including brand building and further development
  • Lead, motivate and develop the marketing team
  • Expand and maintain a consistent brand presence with international partners
  • Manage press relations, campaigns, social media activities, internal communications and traditional marketing events, especially trade shows
  • Expand marketing channels, content strategy and marketing automation to support the digital sales strategy
  • Establish KPIs and controlling to measure the success of all marketing activities
  • Select, manage and oversee external service providers
  • Implement efficient processes within the marketing function
  • Budget responsibility

Requirements

  • Degree in marketing, digital media or a related field, or extensive professional experience with relevant further training
  • Several years of marketing experience, ideally in B2B, with broad expertise in both offline and digital marketing (trade shows, content marketing, lead generation, SEO/SEA, social media, campaigns, PR, internal communications, e-commerce, communications)
  • Leadership experience or strong leadership skills
  • Strong conceptual and execution skills, digital competence and a hands-on mentality
  • Excellent interpersonal, communication and networking skills
  • Ability to collaborate with sales, design/engineering and development teams
  • Very good German and English language skills
Benefits
  • State-of-the-art working environment with the latest technology in the attractive Rhine-Main-Taunus region
  • Flexible working hours with the option to work remotely
  • Opportunity to take on responsibility and varied tasks
  • Extensive training and professional development opportunities
  • Free parking with access to electric charging stations and company bike (Jobrad)
  • Competitive compensation and social benefits of a collective agreement employer in the attractive Rhine-Main region
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead generationcontent marketingSEOSEAsocial media marketingpublic relationse-commercemarketing automationKPI establishment
Soft Skills
leadershipinterpersonal skillscommunication skillsnetworking skillscollaborationconceptual skillsexecution skillshands-on mentality
Certifications
degree in marketingdegree in digital media