Content Marketing Manager

• Leading the technical writing for content creation efforts for the university’s website, ensuring clarity, consistency, and engagement
• Collaborating with faculty, staff, and departments to craft content for program pages, department pages, and more
• Using tools like Semrush to measure performance and interests in order to make data-informed recommendations
• Partner with UX designer to develop infographics and visual content that enhance storytelling across webpages
• Leveraging ChatGPT (or similar platforms) to improve content creation workflows and output
• Serving as the execution engine in driving content-focused marketing campaigns and projects from concept to completion
• Managing and mentoring student writers and interns, ensuring high-quality deliverables and growth
• Building and maintaining a scalable content crafting system for ongoing website content updates
• Publishing and optimizing content across PLNU’s main digital communication channels including the websites SEO and GEO efforts as well as advertising platforms
• Leading in the development and execution of resource content strategies with student and outsourced writers

Content Specialist

Manager, Content Design

Content Engineer

Senior Marketing Manager – Community, Content

Content Coordinator

Senior Content Designer, AI Content Systems