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Pocket Worlds

Senior User Acquisition Manager

Pocket Worlds

Senior User Acquisition Manager at Highrise responsible for optimizing mobile UA channels and scaling budgets profitably. Collaborating directly with the CEO to drive user growth.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing high-volume mobile user acquisition spend, leveraging advanced measurement techniques and AI to optimize performance across multiple channels. Proven ability to develop strategies, manage budgets, and report results effectively to stakeholders.

Highest-signal resume keywords
Mobile User Acquisition ManagementGoogle App CampaignsApple Search AdsTikTok AdvertisingMobile Measurement Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Performance StrategyBudget ManagementBidding OptimizationCreative DirectionLTV ModelingIncrementality TestingMarket AnalysisAI Utilization
Soft Skills
Extreme OwnershipProactive PlanningCollaboration
Tools & Technologies
Singular MMPBigQuerySKANAAKVO/AEO Optimization
Industry Keywords
Mobile GamesSocial AppsVirtual Economies

Tech Stack

Tools & technologies
BigQuery

About the role

Key responsibilities & impact
  • Own performance of your channels (Google, ASA, TikTok): strategy, structure, budgets, bidding, creative direction, and results
  • Scale monthly spend to $500k+ while holding payback targets.
  • Identify and open new channels and geos; kill what doesn't work.
  • Run structured creative testing loops with our creative team.
  • Master our measurement stack: Singular MMP plus our own BigQuery-based attribution and LTV models.
  • Work directly with our data team to sharpen LTV curves, payback models, and geo/platform-level unit economics.
  • Manage and hold accountable any external partners (agencies, vendors, pLTV/ML partners).
  • Report performance to the CEO with specific numbers and clear recommendations.

Requirements

What you’ll need
  • Proven experience managing $500k+/month in mobile UA spend, ideally well beyond.
  • Deep hands-on expertise in Google App Campaigns, Apple Search Ads, and TikTok.
  • Fluency in mobile measurement: SKAN/AAK, MMPs, VO/AEO optimization, and incrementality.
  • A hunter's instinct backed by total command of the current market.
  • AI as a force multiplier: one person running multiple channels at this scale is only possible with aggressive AI leverage.
  • Extreme ownership. You don't wait for direction, you bring the plan.
  • Experience in mobile games, social apps, or virtual economies is a strong plus.

Benefits

Comp & perks
  • Heavily incentivized to succeed
  • Compensation is structured so that if you scale this profitably, you win big alongside us.