Mass Affluent Segment Marketing Journeys Lead

PNC

Mass Affluent Segment Marketing Journeys Lead at PNC, advancing customer experiences through data-driven marketing. Critical role in operationalizing customer journeys for Mass Affluent clients.

Posted 6/25/2026full-timePittsburgh • Illinois, North Carolina, Pennsylvania, Texas, Virginia • 🇺🇸 United StatesSenior💰 $85,000 - $138,000 per yearWebsite

ATS Keywords

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Hard Skills

journey mappingconversion optimizationROI analysisactivation plansKPI definitionQA processesdeployment workflowsrisk management

Soft Skills

detail orientedproject managementnavigating decision makersbias toward actionclarity

Tools & Technologies

MarTech

Certifications & Qualifications

Bachelor's degree

Industry Keywords

growth marketingmatrixed environment

About the role

Key responsibilities & impact

Define optimal journey paths and touchpoints by evaluating conversion and ROI
Translate journey designs into activation plans that can be executed across multiple channels and platforms
Uncover actionable journey insights through structured test and learn
Partner with MarTech and channel owners to operationalize journeys
Define the end to end measurement framework, including KPIs
Manage end to end delivery timelines, QA, deployment workflows, and risks/controls

Requirements

What you’ll need

5+ years of industry-relevant experience
Bachelors degree
Detail oriented growth marketer
Strong project management skills
Ability to navigate decision makers in a matrixed environment
Bias toward action and clarity

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives