Marketing Lead

PNC

Marketing Lead executing integrated, multi-channel marketing plans for PNC's product initiatives. Leading customer acquisitions and marketing strategies while collaborating with cross-functional teams.

Posted 6/12/2026full-timePhiladelphia • North Carolina, Ohio, Pennsylvania, Virginia • 🇺🇸 United StatesSenior💰 $91,000 - $185,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies
Contributes to thought leadership and builds consensus among partners
Adapts to and optimizes for a changing business environment
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications
Coordinates and influences complex, multi-functional program teams
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives
Acts as a point of contact with product and digital teams to coordinate strategy and development
Makes decisions to ensure the business programs/initiatives and customer expectations are being met

Requirements

What you’ll need

5+ years of industry-relevant experience
Proven success in delivering direct response campaigns that are optimized based on in-market testing results
Experience in financial industry marketing
Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges
Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible
Strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment
Experience leading strategic creative development that delivers business results
Ability to bring multiple stakeholders together to activate around a common vision and build consensus among partners
BONUS: Experience using SQL to create dynamic and personalized content; FinTech experience

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

direct response campaignsdata-based solutionsstrategic creative developmentSQLmarketing strategycustomer acquisitioncustomer retentionvalue propositionsbusiness intelligencemulti-channel marketing

Soft Skills

creative problem solverinnovative thinkerstrong written communicationstrong oral communicationinfluencing partnerscross-functional alignmentbuilding consensusadaptabilityleadershipcollaboration