Business Analytics Lead – Marketing & Customer Analytics

PNC

Business Analytics Lead providing analytical leadership to optimize the marketing decisioning engine at PNC. Focus on improving model stability and driving business outcomes with a cross-functional team.

Posted 6/3/2026full-timePittsburgh • Pennsylvania, Virginia • 🇺🇸 United StatesSenior💰 $100,100 - $185,900 per yearWebsite

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PythonSQLmodelingmodel developmentanalytical product developmentstatistical scoringdata qualitybusiness intelligencealgorithm refinementpropensity models

Soft Skills

leadershipcommunicationcross functional collaborationmentoringanalytical thinkingresults orientationconsultingproblem solvingstakeholder engagementpresentation skills

Tools & Technologies

Pegasystems CDH

Industry Keywords

marketing analyticscustomer analyticsdecision analyticsfinancial servicesregulatory compliancebusiness outcomesself learning modelsenterprise contextchannel contextbusiness rules

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Provide senior analytical leadership to optimize the bank’s centralized marketing decisioning engine and drive customer and business outcomes.
Focus on improving the quality, performance, and stability of self learning models by developing analyses and business cases while partnering closely with data science teams and key business stakeholders.
Shape and govern decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules, while incorporating enterprise and channel context and ensuring regulatory compliance.
Serve as mentor to more junior employees.
Consult with clients and mentor consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
Determine the optimal analytic approach and support development, implementation and enhancements.
Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Requirements

What you’ll need

5+ years of progressive experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated career growth, strong results orientation, and increasing ownership of complex analytical problems – Pegasystems CDH experience is advantageous.
Success in this role requires strong leadership and communication skills, effective cross functional collaboration, and the ability to translate model driven decisions into clear business and customer impact.
Experience in coding languages Python & SQL, strong understanding of modeling and model development.
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service