Loyalty & Rewards Marketing Lead

PNC

Loyalty & Rewards Marketing Lead at PNC developing customer-centric marketing strategies for rewards programs. Collaborating with cross-functional teams to enhance customer engagement and retention.

Posted 5/31/2026full-timeVienna • Pennsylvania, Texas, Virginia • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and manage marketing strategies for customer rewards program
Build customer-centric marketing strategies based on business priorities
Communicate progress and risks to stakeholders
Drive customer engagement and retention through marketing of rewards-driven benefits
Partner with cross-functional teams to deliver multi-channel marketing strategies
Deliver end-to-end creative development and marketing campaigns
Analyze marketing performance and optimize based on KPIs
Implement integrated marketing plans based on customer insights and competitive landscape

Requirements

What you’ll need

5+ years of industry-relevant experience
Bachelor's degree
Specific certifications are often required
Comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiescustomer engagementmarketing performance analysisKPI optimizationmulti-channel marketingcreative developmentintegrated marketing plans

Soft Skills

communicationstakeholder managementcross-functional collaboration

Certifications

job specific certification