Senior Marketing Specialist – Institutional Asset Management

PNC

Marketing Specialist Senior responsible for driving audience-focused campaigns and multi-channel engagement at PNC's Institutional Asset Management. Leading marketing initiatives to support business growth.

Posted 5/9/2026full-timePittsburgh • District of Columbia, Ohio, Pennsylvania, Virginia • 🇺🇸 United StatesSenior💰 $45,000 - $119,600 per yearWebsite

About the role

Key responsibilities & impact

Support primary audience segments and core capabilities by developing targeted campaigns that align with key business priorities, balancing product and audience-specific messaging.
Manage quarterly newsletters, prospecting and cross-sell email campaigns, and thought leadership content targeting segments such as insurers, healthcare organizations, unions, and retirement plan sponsors to drive new business and cross-sell opportunities.
Develop and execute LinkedIn promotions and social content, partnering with design teams to create templates and writing optimized copy that elevates thought leadership and engagement.
Own end-to-end execution of quarterly webinars, including topic development, registration setup, promotional strategy, and communications across internal and external channels.
Maintain the social and marketing calendars, coordinate with external vendors and agencies, and ensure all campaigns are reviewed and approved through the appropriate processes and partners.
Track campaign performance, analyze engagement data (e.g., email clicks, content interaction), and proactively recommend actionable improvements to enhance effectiveness and ROI.

Requirements

What you’ll need

3+ years of B2B marketing experience – experience in financial services or investment management is a plus
Strong writing and editing skills with exceptional attention to detail
Proactive mindset with a strong sense of urgency and ability to manage priorities effectively
Confident leading business calls and engaging with stakeholders
Working knowledge of Workfront and ADA compliance processes
Understanding of go-to-market strategies for corporate and institutional audiences including thought leadership and content (i.e., defining target audiences and campaign objectives)
2+ years of relevant professional experience or a university/college degree

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
paid holidays each year
occasional absence days each year
vacation days each year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingcampaign developmentemail marketingcontent creationdata analysiswebinar executioncopywritingaudience segmentationperformance trackingROI enhancement

Soft Skills

strong writing skillsattention to detailproactive mindseturgency managementstakeholder engagementpriority managementcommunication skillscollaborationcreativityleadership