Senior Data Scientist – Marketing, Customer Analytics

PNC

Senior Data Scientist developing valuation analytics for marketing strategies at PNC. Delivering analytical solutions for improving decision-making and optimizing marketing strategies.

Posted 4/11/2026full-timePittsburgh • Pennsylvania, Virginia • 🇺🇸 United StatesSenior💰 $71,500 - $158,180 per yearWebsite

Tech Stack

Tools & technologies

CloudHadoopPythonSparkSQL

About the role

Key responsibilities & impact

Design and develop valuation and forecasting models such as: Net Present Values, Customer Lifetime Value and Offer Economics to guide marketing budget optimization and investment decisions.
Apply advanced statistical and causal modeling to quantify incremental impact, uncertainty and trade-offs.
Analyze large datasets to understand customer behavior and translate insights into clear business cases with measurable outcomes.
Own the full analytical lifecycle, from problem framing and data exploration to model development and validation.
Partner with marketing strategy, finance, and data teams to drive adoption of valuation outputs, advise on their application, and present findings clearly to senior executives to support strategic decisions.

Requirements

What you’ll need

Advanced degree in a quantitative field (e.g., mathematics, statistics, economics etc.) is preferred.
Progressive experience in data science, advanced analytics, or quantitative modeling, preferably in financial services or marketing analytics.
Demonstrated expertise in marketing valuation concepts, including customer lifetime value, incremental or causal value and offer or channel economics.
Intermediate proficiency in Python and SQL.
Knowledge of cloud platforms and big data technologies (Spark, Hadoop).
Excellent communication skills with the ability to explain complex approaches to non-technical and executive stakeholders.
Strong attention to detail.

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

valuation modelsforecasting modelsNet Present ValueCustomer Lifetime ValueOffer Economicsstatistical modelingcausal modelingdata analysisPythonSQL

Soft Skills

communication skillsattention to detail