PNC

Marketing Lead – Corporate & Institutional Banking

PNC

full-time

Posted on:

Location Type: Office

Location: Pittsburgh • Illinois • Pennsylvania • United States

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Salary

💰 $65,000 - $149,500 per year

Job Level

Senior

About the role

  • Develop value proposition for segment and sub-segments, incorporating key messages for relevant products
  • Work with market research to identify audience insights and mindset
  • Understand personas and decision makers and develop journey maps
  • Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
  • Develop acquisition and retention campaigns
  • Develop content strategy and produce thought leadership for target segments and sub-segments
  • Develop prospect experience on PNC.com and maintain content updates for line of business
  • Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
  • Lead agency management and coordination
  • Establishes the budget and has the capability to apply policies and practices for planning and administering a budget
  • Manages activities including coordination with legal, compliance, finance, risk and other key partners

Requirements

  • 5+ years of industry-relevant experience
  • Bachelor's degree
  • Advertising
  • Competitive Advantages
  • Content Marketing
  • Customer Solutions
  • Digital Marketing
  • Marketing Programs
  • Marketing Strategies
  • Negotiation
Benefits
  • medical/prescription drug coverage (with a Health Savings Account feature)
  • dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match
  • pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • a robust wellness program with financial incentives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingdigital marketingSEOpaid searchpaid socialmarketing strategiesmarketing programsacquisition campaignsretention campaignsbudget management
Soft Skills
negotiationleadershipcollaborationcommunicationstrategic thinkingaudience insightspersona developmentjourney mappingagency managementcoordination