Own end to end campaign measurement across channels, translating performance drivers into guidance on targeting, messaging, channel mix, and investment.
Design and evaluate A/B, multivariate, and incrementality tests with clear hypotheses, success metrics, and statistically sound conclusions.
Synthesize complex data into prioritized, actionable recommendations with clear rationale and expected business impact.
Deliver executive ready insights through compelling narratives and dashboards, partnering cross functionally to drive aligned action.
Ensure analytics meet data governance and risk standards while continuously advancing analytical and statistical expertise.

Requirements

Bachelor’s degree in Analytics, Statistics, Economics, Business, Marketing, or related field; advanced degree preferred.
5+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role.
Proficiency in data tools (SQL, Python, or similar) with the ability to analyze and clearly present large datasets; Tableau experience is a plus.
A strong mix of analytical skills and marketing curiosity — you love digging into data and thinking about customer behavior.
Collaborative mindset and the confidence to contribute ideas in cross-functional settings.
Demonstrated strength in experimental design, A/B testing, incrementality testing, and statistical analysis.
Strong written and verbal communication skills; experience presenting insights to senior leaders.
Financial services / regulated industry experience preferred.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingmultivariate testingincrementality testingstatistical analysisdata analysisdata governancerisk standardsanalyticsdata visualizationexperimental design

Soft Skills

analytical skillsmarketing curiositycollaborative mindsetcommunication skillspresentation skillsactionable recommendationsnarrative developmentcross-functional collaborationproblem-solvingcritical thinking