Mass Affluent Segment Marketing Journeys Lead
PNC
full-time
Posted on:
Location Type: Office
Location: Pittsburgh • Illinois • North Carolina • United States
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Salary
💰 $85,000 - $138,000 per year
Job Level
About the role
- Define optimal journey paths and touchpoints by evaluating conversion and ROI, ensuring each step of the journey delivers measurable value.
- Translate journey designs into activation plans that can be executed across multiple channels and platforms.
- Uncover actionable journey insights through structured test and learn, identifying friction points, validating assumptions, and driving continuous optimization across activation workflows.
- Partner with MarTech and channel owners to operationalize journeys, ensure readiness, and resolve launch barriers.
- Define the end to end measurement framework, including KPIs, and leverage Customer Journey Analytics to monitor performance, identify friction, and drive continuous optimization.
- Manage end to end delivery timelines, QA, deployment workflows, and risks/controls.
Requirements
- 5+ years of industry-relevant experience
- Bachelor's degree
- Advertising
- Competitive Advantages
- Content Marketing
- Customer Journey
- Customer Solutions
- Digital Marketing
- Marketing Programs
- Marketing Strategies
- Negotiation
- Results-Oriented
- Segmented Marketing
- Business Acumen
- Business Data Analysis
- Collaborating
- Decision Making and Critical Thinking
- Effective Communications
- Effectiveness Measurement
- Marketing Function
- Marketing Systems
- Matrix Management
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Customer Journey AnalyticsBusiness Data AnalysisEffectiveness MeasurementMarketing StrategiesContent MarketingDigital MarketingMarketing ProgramsAdvertisingSegmentation MarketingROI Evaluation
Soft Skills
Results-OrientedNegotiationCollaboratingDecision MakingCritical ThinkingEffective CommunicationsBusiness AcumenContinuous OptimizationManaging TimelinesProblem Solving
Certifications
Bachelor's Degree