PNC

Head of Mass Affluent Segment Marketing

PNC

full-time

Posted on:

Location Type: Office

Location: Chicago • Illinois • North Carolina • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $207,000 per year

Job Level

Lead

About the role

  • Leverage data, insights, and research to deeply understand the motivations, behaviors, and needs of target segments, translating these into actionable marketing strategies.
  • Build an understanding of the current customer experience as an outcome of the existing marketing campaigns, value proposition, and communications.
  • Develop and implement integrated customer journeys leveraging all available channels and products, ensuring relevance for prospects and customers.
  • Launch MVP test & learn roadmap with a focus on growing our Mass Affluent segment.
  • Create seamless, high-impact experiences that eliminate channel silos.
  • Lead a robust test & learn agenda, to measure marketing effectiveness, identify growth opportunities, and optimize marketing journeys in-flight.
  • Serve as a thought leader for segment marketing, influencing senior stakeholders and collaborating with cross-functional teams to activate a common vision.

Requirements

  • Strategic problem solver with a passion for data-driven marketing and customer experience innovation.
  • Proven ability to build consensus and influence at all levels of the organization.
  • Proven track record in launching integrated marketing journeys with sustained lift
  • Creative thinker who thrives in dynamic, fast-paced environments and is energized by driving change.
  • Experience leading marketing strategy in a large, matrixed organization.
Benefits
  • medical/prescription drug coverage (with a Health Savings Account feature)
  • dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match
  • pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • a robust wellness program with financial incentives
  • maternity and/or parental leave
  • up to 11 paid holidays each year
  • 9 occasional absence days each year, unless otherwise required by law
  • between 15 to 25 vacation days each year, depending on career level; and years of service
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data-driven marketingcustomer experience innovationintegrated marketing journeysmarketing effectiveness measurementMVP test & learn roadmapcustomer journey developmentmarketing strategy
Soft Skills
strategic problem solvercreative thinkerinfluencecollaborationconsensus buildingadaptabilityleadership