Digital Marketing Strategy Lead
PNC
full-time
Posted on:
Location Type: Hybrid
Location: McLean • Illinois, North Carolina, Pennsylvania, Texas, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $138,000 per year
Job Level
Senior
About the role
- Design & deploy omni-channel customer acquisitions journeys
- Develop and implement strategies to market credit cards to existing PNC customer base across all consumer and Small Business Card products
- Apply email best practices and new capabilities to drive breakthrough marketing
- Design and implement always-on A/B testing
- Define KPIs for success for program and individual test campaigns. Partner with Marketing Analytics to build performance tracking dashboards
- Use data to continually optimize performance
- Formally brief stakeholders on channel performance and next steps
Requirements
- 5+ years of industry-relevant experience
- Skills in Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
- Knowledge competencies in Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
- A Bachelor degree or equivalent experience
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match, pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 8 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingemail marketingdata analysisperformance trackingmarketing strategiescontent marketingdigital marketingcustomer acquisitionKPI definitionmarketing programs
Soft skills
collaborationdecision makingcritical thinkingeffective communicationnegotiationresults-orientedbusiness acumenmatrix managementeffectiveness measurement
Certifications
Bachelor degree