Brand Marketing Lead – Creative Services

PNC

Brand Marketing Lead managing CIM creative operations, partner intake, testing, and delivery. Supporting integrated brand campaigns and paid media for PNC’s banking business.

Posted 9/9/2026full-timePittsburgh • Illinois, Ohio, Pennsylvania, Virginia • 🇺🇸 United StatesSenior💰 $91,000 - $202,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in account management and project management within creative operations, with a strong focus on relationship management, communication, and organizational skills. Capable of leading complex workstreams and optimizing campaign performance through strategic analysis and cross-functional collaboration.

Highest-signal resume keywords

Account ManagementProject ManagementCreative Development ProcessRelationship ManagementCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Input Brief DevelopmentProject TrackingDocumentation ManagementCross-Functional Testing CoordinationCreative Direction

Soft Skills

Excellent CommunicationOrganizational SkillsDetail-OrientedMentorshipProblem-Solving

Industry Keywords

Creative ServicesIntegrated Brand MarketingMedia ProgramsCIMStakeholder Management

About the role

Key responsibilities & impact

Serve as the primary point of contact and day-to-day liaison between Creative Services and MarCom partners
Guide partners through the creative process end to end
Build trusted relationships positioning Creative Services as a strategic partner
Communicate status, risks, and changes to partners and internal stakeholders
Provide flexible account and administrative support across the account management team
Own CIM administrative needs and project management from intake to final delivery
Review input briefs, secure inputs and approvals, and ensure briefs are complete and actionable
Kick off creative work with clear direction, scope, and priorities
Provide administrative support and coordination for CIM scripts
Manage multiple CIM projects simultaneously
Coordinate cross-team testing of CIM creative for performance, functionality, brand, and technical compliance
Maintain current specifications and documentation
Track CIM work, project volumes, and milestones throughout the year
Maintain records and reporting for planning, capacity, and resourcing decisions
Identify and escalate creative concerns, risks, and roadblocks with recommended solutions
Lead long-term brand vision, integrated brand marketing campaigns, and paid media programs
Analyze campaign and media metrics to optimize performance and inform planning
Create strategies across campaigns, sponsorships, and cultural moments
Partner with brand, media, creative, LOB, analytics, and agency teams
Support budget oversight and manage timelines, dependencies, and deliverables
Provide peer mentorship and cross-team guidance

Requirements

What you’ll need

5+ years of experience in account management, project management, or creative operations within an agency, in-house agency, or enterprise marketing environment
Ability to own complex workstreams independently and manage multiple projects and stakeholders in a fast-paced environment
Strong understanding of the creative development process from briefing through production and delivery
Excellent communication, relationship management, and organizational skills
Experience developing input briefs and translating partner needs into clear, actionable creative direction
Detail-oriented with strong tracking, reporting, and documentation habits
Experience coordinating cross-functional testing and maintaining evolving specifications
Ability to identify risks early and escalate concerns constructively with recommended solutions
University/college degree typically required for roles at this level; Bachelor's education listed
Comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree
No required certifications or licenses
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
15 to 25 vacation days each year, depending on career level and years of service