Communications Lead – Brand Communications

PNC

Brand Communications Lead shaping PNC’s national banking brand, sponsorship, and media strategy. Advising executives and managing integrated campaigns that strengthen awareness and reputation.

Posted 9/9/2026full-timePittsburgh • Illinois, Pennsylvania • 🇺🇸 United StatesSenior💰 $91,000 - $202,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic communication planning, media relations, and brand storytelling, with a strong ability to leverage data-driven insights for business decisions. Proven leadership in managing communications initiatives and developing talent within the team.

Highest-signal resume keywords

Strategic Communication PlanningMedia RelationsBrand StorytellingData-Driven InsightsCommunications Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

BrandingChange ManagementDigital MarketingCopywritingEditingEffectiveness MeasurementOrganizational CommunicationsPlanningStorytellingMedia Channel Management

Soft Skills

LeadershipEffective CommunicationsCounseling ExecutivesTeam ManagementPrioritization

Tools & Technologies

Communications Measurement ToolsReputation Tracking Tools

Industry Keywords

SponsorshipMarket ExpansionCultural MomentsStrategic AlignmentFederal Deposit Insurance ActSAFE ActFINRA Requirements

About the role

Key responsibilities & impact

Establish the strategic direction for communications and provide leadership on key initiatives, content/channels, and team work prioritization
Develop and execute integrated communications plans and campaigns connecting paid, earned, shared, and owned channels
Set communications strategy for PNC’s national brand, sponsorship, and entertainment-related storytelling
Translate business, brand, and sponsorship priorities into compelling narratives for media, customers, employees, and stakeholders
Elevate PNC’s brand story in mainstream consumer outlets
Counsel executives and business partners on messaging, media engagement, visibility, and reputation
Lead proactive media strategy, story development, reporter engagement, interview preparation, issues management, and impact measurement
Use communications measurement and reputation tracking tools and translate insights into strategic recommendations
Partner with marketing, communications, internal teams, external agencies, legal, compliance, finance, risk, and other stakeholders
Identify opportunities related to sponsorships, brand platforms, market expansion, and cultural moments
Manage and develop communications talent
Plan, research, and develop content for complex communications initiatives
Serve as a trusted communications advisor and ensure strategic alignment, clarity, and accuracy of messaging
Leverage data-driven insights to influence business decisions
Oversee coordination and execution of programs and initiatives

Requirements

What you’ll need

Bachelor's degree
Typically 8+ years of industry-relevant experience
Comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree
Knowledge of branding, change management, creative process, design thinking, digital marketing, media relations, prioritization, strategic communication planning, and strategic planning
Competence in business acumen, copywriting and editing, effective communications, effectiveness measurement, media channel management, organizational communications, planning, and storytelling
No required certifications
No required licenses
No required or preferred language assessments
Must not require employment visa sponsorship or STEM OPT participation
Subject to Section 19 of the Federal Deposit Insurance Act and, for registered roles, SAFE Act and/or FINRA requirements

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
15 to 25 vacation days each year, depending on career level
Disability accommodations during the application process
Inclusive and accessible workplace