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About the role
Key responsibilities & impact- Opportunity Identification: Detect new needs and expand clients' service portfolios.
- Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
- Strategic Relationship Management: Build close relationships with clients, understanding their needs and delivering exceptional service.
- Platform Adoption: Increase usage of Pmweb's platforms and products, driving client engagement and satisfaction.
- Workshop Facilitation: Design and deliver workshops to train clients on the effective use of available tools.
- Project Management: Participate in special projects assigned by management and collaborate with operational teams.
- Metrics Monitoring: Track client metrics daily to ensure strategies are optimized.
- Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
- CRM Strategy Development and Execution: Focus on optimizing campaign segmentation and personalization using methodologies such as RFV and LTV.
- Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
- LTV Analyses: Identify valuable customers and propose actions to maximize return on relationship.
- Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
- CRM KPI Monitoring: Analyze retention, churn, and engagement rates, recommending continuous improvements.
- Collaboration with Internal Teams: Work with marketing, data, and BI teams to ensure CRM strategies align with business objectives.
- Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Communications, or related fields.
- Prior experience managing client portfolios and providing strategic account service.
- Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
- Familiarity with CRM, CRO, and loyalty market practices.
- Strong skills in data analysis, metrics, and results interpretation to identify new business opportunities.
Benefits
Comp & perks- Health Insurance
- Dental Insurance
- Life Insurance
- Childcare Allowance
- Birthday Day Off
- Wellhub
- Transportation Allowance
- Meal and/or Food Allowance
- Language Learning Incentive
- Education Incentive
- Certification Incentive
- Seven different work schedule options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisCRM campaignsperformance marketingcampaign segmentationpersonalizationmetrics monitoringLTV analysismultichannel campaign developmentimpactful reportingworkshop facilitation
Soft Skills
proactive communicationstrategic relationship managementcollaborationclient engagementexceptional serviceproblem-solvingorganizational skillspresentation skillsinterpersonal skillsadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in Communications