Pmweb

CRM Analyst, Mid-level

Pmweb

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Opportunity Identification: Detect new needs and expand the clients' service portfolio.
  • Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via e-mail and WhatsApp.
  • Strategic Relationship Management: Build close relationships with clients, understand their needs and deliver exceptional service.
  • Platform Adoption: Increase usage of Pmweb platforms and products, driving engagement and customer satisfaction.
  • Workshop Facilitation: Deliver and design workshops to train clients on effective use of available tools.
  • Project Management: Participate in special projects assigned by management and collaborate with operational teams.
  • Metric Monitoring: Monitor client metrics daily to ensure strategies are optimized.
  • Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
  • CRM Strategy Development and Execution: Focus on optimizing segmentation and campaign personalization using methodologies such as RFV and LTV.
  • Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
  • LTV Analysis: Identify high-value clients and propose actions to maximize return from customer relationships.
  • Multichannel Campaign Development: Create campaigns aligned with client needs and behaviors using segmentation data.
  • CRM KPI Monitoring: Analyze retention, churn and engagement rates, recommending continuous improvements.
  • Cross-functional Collaboration: Work with marketing, data and BI teams to ensure CRM strategies align with business objectives.
  • Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications or related fields.
  • Previous experience managing client portfolios and providing strategic account management.
  • Strong knowledge of digital marketing, CRM campaigns and performance marketing.
  • Familiarity with CRM, CRO and loyalty market practices.
  • Proficiency in data analysis, metrics and results interpretation to identify new business opportunities.
  • Intermediate to advanced Spanish.
Benefits
  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Childcare Assistance
  • Birthday Day Off
  • Wellhub
  • Commuter Allowance
  • Meal and/or Food Allowance
  • Language Learning Support
  • Education Assistance
  • Certification Incentives
  • Home Office Allowance
  • Structured Performance Review Cycle
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismetrics interpretationCRM campaignsperformance marketingcampaign personalizationsegmentationLTV analysisRFV methodologiesmultichannel campaign developmentclient portfolio management
Soft Skills
proactive communicationstrategic relationship managementworkshop facilitationcross-functional collaborationclient engagementexceptional service deliveryimpactful reportingproject managementorganizational skillsinterpersonal skills