Pmweb

CRM Analyst, Mid-level

Pmweb

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Opportunity Identification: Detect new needs and expand the clients' service portfolio.
  • Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via e-mail and WhatsApp.
  • Strategic Relationship Management: Build close relationships with clients, understand their needs and deliver exceptional service.
  • Platform Adoption: Increase usage of Pmweb platforms and products, driving engagement and customer satisfaction.
  • Workshop Facilitation: Deliver and design workshops to train clients on effective use of available tools.
  • Project Management: Participate in special projects assigned by management and collaborate with operational teams.
  • Metric Monitoring: Monitor client metrics daily to ensure strategies are optimized.
  • Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
  • CRM Strategy Development and Execution: Focus on optimizing segmentation and campaign personalization using methodologies such as RFV and LTV.
  • Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
  • LTV Analysis: Identify high-value clients and propose actions to maximize return from customer relationships.
  • Multichannel Campaign Development: Create campaigns aligned with client needs and behaviors using segmentation data.
  • CRM KPI Monitoring: Analyze retention, churn and engagement rates, recommending continuous improvements.
  • Cross-functional Collaboration: Work with marketing, data and BI teams to ensure CRM strategies align with business objectives.
  • Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications or related fields.
  • Previous experience managing client portfolios and providing strategic account management.
  • Strong knowledge of digital marketing, CRM campaigns and performance marketing.
  • Familiarity with CRM, CRO and loyalty market practices.
  • Proficiency in data analysis, metrics and results interpretation to identify new business opportunities.
  • Intermediate to advanced Spanish.
Benefits
  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Childcare Assistance
  • Birthday Day Off
  • Wellhub
  • Commuter Allowance
  • Meal and/or Food Allowance
  • Language Learning Support
  • Education Assistance
  • Certification Incentives
  • Home Office Allowance
  • Structured Performance Review Cycle

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysismetrics interpretationCRM campaignsperformance marketingcampaign personalizationsegmentationLTV analysisRFV methodologiesmultichannel campaign developmentclient portfolio management
Soft skills
proactive communicationstrategic relationship managementworkshop facilitationcross-functional collaborationclient engagementexceptional service deliveryimpactful reportingproject managementorganizational skillsinterpersonal skills