Pmweb

CRM Analyst (Mid/Senior)

Pmweb

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Opportunity Identification: Detect new needs and expand clients’ service portfolios.
  • Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
  • Strategic Relationship Management: Build close relationships with clients, understand their needs, and deliver exceptional service.
  • Platform Adoption: Drive increased use of Pmweb platforms and products, boosting client engagement and satisfaction.
  • Workshop Facilitation: Develop and deliver workshops to train clients on effective use of available tools.
  • Project Management: Participate in special projects assigned by management and collaborate with operational teams.
  • Metrics Monitoring: Track clients’ metrics daily to ensure strategies are optimized.
  • Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service consumption.
  • CRM Strategy Development and Execution: Focus on optimizing segmentation and campaign personalization using methodologies such as RFV and LTV.
  • Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
  • LTV Analyses: Identify high-value customers and propose actions to maximize return on the customer relationship.
  • Multichannel Campaign Development: Design campaigns aligned with customers’ needs and behaviors using segmentation data.
  • CRM KPI Monitoring: Analyze retention, churn, and engagement rates and recommend continuous improvements.
  • Cross-functional Collaboration: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
  • Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, or related fields.
  • Prior experience managing client portfolios and providing strategic account servicing.
  • Strong knowledge of digital marketing, CRM campaigns, and performance marketing.
  • Familiarity with CRM, CRO, and loyalty best practices.
  • Proficiency in data analysis, metrics, and results interpretation to identify new business opportunities.
  • Spanish language skills considered a plus.
Benefits
  • Medical and Dental Insurance
  • Life Insurance
  • Childcare Assistance
  • Birthday Day Off
  • Wellhub
  • Commuter Allowance (Vale Transporte)
  • Meal and/or Food Allowance (Vale Refeição/Alimentação)
  • Language Learning Incentive
  • Education Incentive
  • Certification Incentive
  • Home Office Allowance
  • Structured Performance Review Cycle
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismetrics monitoringCRM campaignsperformance marketingsegmentationcampaign personalizationLTV analysismultichannel campaign developmentworkshop facilitationproject management
Soft Skills
proactive communicationstrategic relationship managementcross-functional collaborationclient engagementexceptional serviceimpactful reportingclient portfolio managementteam collaborationinsight presentationresource allocation