CRM Analyst (Mid/Senior)
Pmweb
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Opportunity Identification: Detect new needs and expand clients’ service portfolios.
- Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
- Strategic Relationship Management: Build close relationships with clients, understand their needs, and deliver exceptional service.
- Platform Adoption: Drive increased use of Pmweb platforms and products, boosting client engagement and satisfaction.
- Workshop Facilitation: Develop and deliver workshops to train clients on effective use of available tools.
- Project Management: Participate in special projects assigned by management and collaborate with operational teams.
- Metrics Monitoring: Track clients’ metrics daily to ensure strategies are optimized.
- Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service consumption.
- CRM Strategy Development and Execution: Focus on optimizing segmentation and campaign personalization using methodologies such as RFV and LTV.
- Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
- LTV Analyses: Identify high-value customers and propose actions to maximize return on the customer relationship.
- Multichannel Campaign Development: Design campaigns aligned with customers’ needs and behaviors using segmentation data.
- CRM KPI Monitoring: Analyze retention, churn, and engagement rates and recommend continuous improvements.
- Cross-functional Collaboration: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
- Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related fields.
- Prior experience managing client portfolios and providing strategic account servicing.
- Strong knowledge of digital marketing, CRM campaigns, and performance marketing.
- Familiarity with CRM, CRO, and loyalty best practices.
- Proficiency in data analysis, metrics, and results interpretation to identify new business opportunities.
- Spanish language skills considered a plus.
Benefits
- Medical and Dental Insurance
- Life Insurance
- Childcare Assistance
- Birthday Day Off
- Wellhub
- Commuter Allowance (Vale Transporte)
- Meal and/or Food Allowance (Vale Refeição/Alimentação)
- Language Learning Incentive
- Education Incentive
- Certification Incentive
- Home Office Allowance
- Structured Performance Review Cycle
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysismetrics monitoringCRM campaignsperformance marketingsegmentationcampaign personalizationLTV analysismultichannel campaign developmentworkshop facilitationproject management
Soft skills
proactive communicationstrategic relationship managementcross-functional collaborationclient engagementexceptional serviceimpactful reportingclient portfolio managementteam collaborationinsight presentationresource allocation