Influencer Marketing Specialist

PlusMinusOne

. Build and manage our creator, influencer, and affiliate marketing system for mobile subscription apps .

Posted 6/20/2026full-timeIstanbul • 🇹🇷 TurkeyJuniorWebsite

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Build and manage our creator, influencer, and affiliate marketing system for mobile subscription apps
Create and maintain creator lists, outreach flows, pricing benchmarks, content briefs, and performance tracking systems
Develop TikTok-first content ideas, hooks, angles, scripts, and creator briefs for different app categories
Use AI tools to increase creative production speed, generate content variations, and reduce manual operational work
Coordinate creator content production from idea to delivery, including feedback, revisions, publishing, and performance review
Analyze creator campaign performance across TikTok, Instagram Reels, YouTube Shorts, and other creator-driven channels
Work closely with the paid UA and creative teams to identify which creator videos can be tested or scaled as paid ads
Turn creator campaign learnings into repeatable playbooks, briefs, and automation workflows

Requirements

What you’ll need

1–3 years of experience in influencer marketing, TikTok content, creator partnerships, affiliate marketing, UGC, or social media growth
Strong understanding of TikTok-native short-form content, including hooks, trends, creator formats, viral angles, and what separates performance content from nice-looking content
Ability to turn content insights into clear creator briefs, hooks, scripts, and testable content angles
Comfort using AI tools to speed up creative ideation, script writing, content variation, video production support, and workflow automation
Strong interest in mobile apps, iOS products, consumer utilities, AI tools, productivity apps, and subscription-based growth models
Analytical mindset to evaluate creator and content performance through CPA, CAC, trial starts, purchases, ROAS, and winning content patterns
Strong communication and organization skills to manage multiple creators, content tests, outreach flows, and campaign workflows at the same time
Proactive ownership mindset: someone who can build a repeatable system, not only complete assigned tasks.

Benefits

Comp & perks

Opportunity to make an impact on millions of global users' life and the future of mobile
Chance to be a part of a passionate and driven team where everyone’s ideas are valued
A hybrid work environment with 3 days a week at the Kabataş Istanbul office
Extra 5 days of PM1 paid vacation from the first year, increasing with seniority
Performance-based bonus paid twice a year
Ability to own a stock option after the first year
Private health insurance package
Lunch and transportation allowance
Reimbursement package for any education, course, sports activities, hobbies, etc.
A Macbook, iPhone, magic mouse, magic keyboard, and any other hardware that you need to deliver your best work.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

influencer marketingTikTok contentcreator partnershipsaffiliate marketingUGCsocial media growthcontent insightsscript writingvideo productionworkflow automation

Soft Skills

analytical mindsetstrong communication skillsorganization skillsproactive ownership mindset