Director, Segment Marketing
Fidelity Investments
Senior Global Partner Marketing Manager
Pluralsight
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $92,500 - $128,400 per year
Job Level
Senior
Tech Stack
CloudCyber SecurityGo
About the role
- Develop and execute partner marketing strategies that drive demand generation, partner engagement, and revenue growth.
- Collaborate cross-functionally to support go-to-market initiatives with VARs, global systems integrators, training providers, and educational channel partners.
- This is a strategic, hands-on role for a marketer who understands the dynamics of channel marketing in the tech skills and learning ecosystem.
- Partner Marketing Strategy: Develop and execute scalable global and regional marketing strategies for reseller and training partner segments aligned with company growth objectives.
- Joint Go-to-Market Execution: Plan and implement co-marketing campaigns, content syndication, events, and joint launches that showcase partner-led tech learning solutions.
- Program Development: Build and manage partner marketing programs, including enablement kits, campaign-in-a-box resources, webinars, success stories, and playbooks tailored to reseller needs.
- Partner Enablement: Equip partners with assets, messaging, and tools to effectively market our platform, including education pathways, role-based learning tracks, and enterprise use cases.
- Performance & Analytics: Define KPIs and analyze performance of partner marketing efforts, including lead generation, partner-sourced pipeline, and campaign ROI.
- Stakeholder Collaboration: Partner with Channel Sales, Product Marketing, and Customer Success to align marketing efforts and ensure consistent messaging across the ecosystem.
- Market Insight: Stay informed on tech learning trends, competitive offerings, and regional training demands to refine partner messaging and positioning.
- Experience you’ll bring:
- Strong understanding of reseller/channel partner models—particularly in the learning & development or IT training space.
- Demonstrated success building and executing co-marketing campaigns that drive measurable results.
- Experience with MDF, partner programs, and marketing platforms such as Salesforce, HubSpot, and partner automation tools (e.g., Tackle.io , Crossbeam).
- Excellent communication skills—capable of inspiring partner stakeholders and simplifying complex technical value propositions.
- 7+ years of B2B marketing experience, including 3+ years in partner/channel marketing within the tech skills development, SaaS, EdTech, or enterprise training space.
Requirements
- 7+ years of B2B marketing experience, including 3+ years in partner/channel marketing within the tech skills development, SaaS, EdTech, or enterprise training space.
- This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays.
- Experience with marketing development funds (MDF), partner programs, and marketing platforms such as Salesforce, HubSpot, and partner automation tools (e.g., Tackle.io , Crossbeam).
- Excellent communication skills—capable of inspiring partner stakeholders and simplifying complex technical value propositions.
