Pluralsight

Lead, Customer Marketing – Storytelling

Pluralsight

full-time

Posted on:

Location Type: Hybrid

Location: Texas • United States

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Salary

💰 $98,800 - $130,000 per year

Job Level

Senior

About the role

  • Own the customer marketing and storytelling strategy aligned to the company’s overall business objectives and go-to-market efforts
  • Partner with cross-functional teams, including Customer Success, Sales, Product Marketing, PR, and Digital teams to identify high-impact customer narratives and build relationships with customer champions
  • Develop a scalable approach and sustainable pipeline of customer advocates across strategic segments, industries, products and use cases
  • Support customer nomination and selection processes tied to strategic campaigns, launches, and sales priorities
  • Identify, interview, and develop a vast portfolio of compelling customer stories, including press releases, case studies, video testimonials, award submissions, and customer proof points that showcase the value of our solutions
  • Conduct interviews with customers, including VP and C-level executives, to gather insights and craft authentic, engaging stories
  • Translate complex customer experiences into engaging narratives that resonate with target buyers
  • Manage the full content workflow from sourcing and briefing through approvals, production, publication, and channel distribution
  • Collaborate with Product Marketing and Digital teams to integrate customer stories into website content, campaigns, social media, demand generation, and sales enablement
  • Equip Sales and SDR teams with customer proof assets and messaging that can support active opportunities and accelerate deal cycles
  • Partner with Events, PR, and Communications teams to activate customers in webinars, speaking engagements, media opportunities, and industry programs
  • Maintain a centralized library of customer story assets to support use across Sales and Marketing
  • Help ensure the voice of the customer is reflected in internal planning and external communications.

Requirements

  • 5-8+ years of experience in customer marketing, customer advocacy, content marketing, product marketing, customer success, public relations, external communications, or a related B2B SaaS discipline
  • Demonstrated success building and executing customer storytelling and customer marketing programs that support both brand and revenue objectives
  • Exceptional writing, editing, and interviewing skills, with the ability to craft compelling, outcome-driven customer narratives
  • Experience developing customer-facing assets such as case studies, testimonials, videos, and sales enablement content
  • Strong ability to build relationships with customer champions, executive stakeholders, and cross-functional internal teams
  • Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously
  • Experience supporting or managing customer reference programs, review generation initiatives, or advocacy operations
  • Comfort partnering across Sales, Customer Success, Product Marketing, Digital, PR, and Legal
  • Familiarity with platforms such as Salesforce, HubSpot, Gainsight, Influitive, Base/ReferenceEdge, G2, or Gartner Peer Insights
  • Proficient in Microsoft Office and/or Google Workspace
  • Experience in a growth-stage or scaling B2B SaaS company undergoing repositioning, category expansion, or go-to-market transformation
  • Experience producing or managing customer video testimonial development and external creative partners
  • Experience activating customers in events, speaker programs, media opportunities, or analyst and peer review programs
  • Strong understanding of how customer proof supports enterprise buying cycles, market credibility, and revenue acceleration
  • Ability to interpret customer outcomes, adoption metrics, and ROI data and turn them into compelling proof points.
Benefits
  • competitive compensation
  • bonus eligibility
  • comprehensive medical coverage
  • unlimited PTO
  • wellness reimbursement
  • professional development funds
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketingcustomer advocacycontent marketingproduct marketingpublic relationsexternal communicationswritingeditinginterviewingproject management
Soft Skills
relationship buildingorganizational skillscommunication skillscollaborationstorytellingcreativitystrategic thinkingadaptabilityattention to detailproblem-solving