Plum

Marketing Specialist, French Market Focus

Plum

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Support the integrated marketing team across multiple channels and campaigns, contributing to UK and pan-European marketing initiatives
  • Analyze campaign performance across markets, focusing on key efficiency metrics including CPA, ROI, CAC, and conversion rates
  • Make data-driven decisions to optimize marketing spend and improve campaign effectiveness
  • Own French market strategy and execution, identifying trends and opportunities specific to French consumers
  • Manage content localization and adaptation for the French market, ensuring cultural relevance and resonance
  • Monitor French market trends, competitor activities, and consumer behavior to inform marketing strategies
  • Collaborate with cross-functional teams including product, design, and growth to support various marketing projects
  • Execute and optimize multi-channel campaigns across digital platforms including social media, email, and paid advertising
  • Develop and adapt marketing content for different audiences and markets
  • Track, report, and present performance insights to stakeholders

Requirements

  • French national with native-level French and fluent English
  • 2-4 years of marketing experience, preferably in fintech, financial services, or digital/tech sectors
  • Strong analytical mindset with proven experience tracking and optimizing marketing efficiencies (CPA, CAC, ROAS, conversion rates)
  • Go-getter attitude with ability to work independently, take initiative, and make decisions
  • Experience supporting diverse marketing projects and adapting to changing priorities
  • Deep understanding of French market trends, consumer behavior, and cultural nuances
  • Strong written and verbal communication skills in both French and English
  • Proficiency with marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.)
  • Comfortable working across multiple projects simultaneously in a fast-paced environment
Benefits
  • Own part of the company you're helping grow through stock options
  • Private health insurance
  • Annual training budget
  • Plum Premium for free
  • Competitive referral scheme
  • Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
  • Team breakfasts and team lunches
  • 25 days holiday + bank holidays
  • 45 work-from-anywhere days to give you flexibility to work your way
  • 2 weeks sabbatical after 4 years to take the break you deserve
  • Enhanced parental leave
  • 1 paid volunteering day annually
  • Annual team trip to a surprise destination!
  • A fun, inclusive company culture (think 🦄🌈💯)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing analyticscampaign performance analysiscontent localizationmulti-channel campaign executiondata-driven decision makingtrend identificationconsumer behavior analysismarketing efficiency optimizationperformance trackingreporting insights
Soft skills
analytical mindsetgo-getter attitudeindependent workinitiativeadaptabilitystrong communication skillscollaborationproject managementdecision makingcultural awareness