PlentyONE

GTM Engineer

PlentyONE

full-time

Posted on:

Location Type: Remote

Location: Germany

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Tech Stack

SQL

About the role

  • Marketing Automation & Lifecycle Ownership
  • Build, maintain and continuously optimize lead capture, qualification and nurturing flows for different target segments
  • Ownership of scalable lifecycle programs across the entire B2B funnel
  • Lead & Funnel Management
  • Implement and optimize lead capture processes (CTAs, forms, landing pages)
  • Evolve lifecycle stages and lead scoring models
  • Manage automated lead routing including CRM synchronization and internal notifications
  • Continuously improve lead quality, conversion rates and time-to-MQL
  • Campaigns & Nurturing
  • Design, launch and optimize scalable nurture programs for SMB and enterprise segments
  • Operational responsibility for live campaigns including QA, monitoring and troubleshooting
  • Define target segments, triggers and workflow logic
  • Close collaboration with Performance Marketing, Content, ABM and RevOps
  • Data, Tracking & Compliance
  • Ensure clean tracking and attribution standards
  • Manage email consent, preferences, deliverability and GDPR-compliant processes

Requirements

  • 2–5 years of hands-on experience in marketing automation, lifecycle marketing or CRM, ideally in a B2B SaaS environment
  • Solid practical experience with HubSpot Marketing Hub (workflows, lifecycle stages, lead scoring, email, reporting) or another leading marketing automation tool
  • Strong understanding of the B2B funnel and lead management
  • Highly structured, execution-oriented working style with attention to detail and strong QA discipline
  • Data-driven mindset with strong analytical skills
  • Basic knowledge of HTML and/or SQL is a plus
  • Fluent in German and English (written & spoken)
Benefits
  • Work across Germany, from wherever you want, with headquarters in Kassel
  • True work–life balance
  • Up to date: work with the latest Apple hardware and technology
  • Always improving: annual training budget and a variety of workshops
  • Well provided: a wide range of discounts across hundreds of online shops plus extensive social benefits such as childcare subsidy, monthly shopping credit card, company pension scheme, anniversary bonus, employee referral bonus
  • Stay fit & mobile: subsidy for gym membership, Deutschlandticket and bike leasing
  • Team events and legendary PlentyParties
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationlifecycle marketinglead capturelead scoringemail marketingHTMLSQLdata analysiscampaign managementconversion rate optimization
Soft Skills
attention to detailexecution-orientedanalytical skillscollaborationcommunication