Product Marketing Manager

Plentiful.ai

Product Marketing Manager at Plenful transforming healthcare back office with AI-powered solutions. Own product messaging and drive customer success for our 340B suite.

Posted 5/13/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own product messaging and positioning for Plenful's 340B suite, ensuring Sales, CS, and BDRs always have accurate, resonant messaging tailored to pharmacy directors, compliance officers, and health system operations leaders
Lead the development of 340B-focused content across the full buyer journey: sales decks, battlecards, 1-pagers, case studies, blog posts, whitepapers, and objection-handling guides
Drive sales enablement for the 340B solution: developing training materials, hosting regular sales trainings, and maintaining a current, accessible library of GTM assets
Own customer marketing for 340B: sourcing proof points from CS, developing case studies, and producing expansion-focused content that deepens product adoption and supports retention
Support partner marketing efforts alongside the Head of Marketing: contributing co-branded content, partner-facing collateral, and joint GTM materials that bring our strategic 340B partnerships to market effectively
Support product launch communications for 340B feature releases: from internal rollouts and sales training to external-facing content and customer comms
Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences targeting 340B buyers
Co-own 340B-themed webinar content and narratives with the Head of Marketing, helping craft compelling programming that drives awareness and pipeline.

Requirements

What you’ll need

4-6 years of experience in B2B marketing, with a focus on product marketing and/or content marketing
Healthtech or pharmacy experience is strongly preferred; familiarity with 340B compliance, pharmacy revenue cycle, or adjacent regulated workflows is a significant plus
Proven ability to write high-impact product content with a strong instinct for clarity, voice, and buyer empathy
Proficiency in Claude, can speak to proven AI projects that have amplified PMM work, harnessed sales/market insights, and created value for the broader org
Experience supporting a sales-led growth motion and partnering closely with GTM teams on training, enablement, and storytelling
Strong learning agility: you pick up new industries, buyer personas, and technical concepts quickly and can translate them into messaging that resonates. You don't need to know 340B on day one, but you need to be curious, excited, and ultimately become one of the experts
A self-starter who thrives in fast-moving environments and knows how to prioritize, execute, and ship quality work on deadline, with limited oversight
Familiarity with tools like HubSpot and CMS platforms preferred (Plenful.com is built on Webflow)
Keen to build repeatable, well-documented playbooks as we scale the product marketing function.
Passion for innovation, problem-solving, and a bias toward measurable impact.

Benefits

Comp & perks

unlimited PTO
health insurance
meal stipend
health & wellness stipend
team offsites
401K matching
stock options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcontent marketingsales enablementcopywritingtraining developmentwebinar content creationbuyer persona development340B compliancepharmacy revenue cycleAI project implementation

Soft Skills

learning agilityself-starterproblem-solvingprioritizationexecutioncommunicationbuyer empathycuriosityinnovationadaptability