Senior Account Based Marketing Manager

Plentiful.ai

Senior Account Based Marketing Manager driving enterprise growth through personalized campaigns for AI-powered pharmacy solutions. Collaborating with cross-functional teams to optimize pipeline and revenue influence.

Posted 5/13/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Design, own, and operationalize the ABM strategy for strategic & enterprise accounts
Serve as lead project manager over the ABM motion: leading weekly game plan meetings, summarizing monthly executive report outs, tracking pipeline contribution from ABM programs and other KPIs leveraging data from Salesforce, Gong, and Hubspot
Build and launch multi-channel, account-centric campaigns including targeted advertising, email marketing, personalized content, sales-aligned outreach sequences, sponsored partnerships, and collaboration with Event Marketing on field/event activations
Recommend, contract, and implement ABM and demand gen tools that leverage AI to streamline manual work, improve personalized content experiences, and deliver targeted ads
Partner with Product Marketing to develop GTM promotional plans to amplify Tier 1-2 launches
Stand up and optimize email nurture programs aligned to both account-based and inbound motions
Own paid acquisition across digital channels (Google, LinkedIn, sponsored content), continuously testing and optimizing performance to drive pipeline creation
Lead website conversion rate optimization and SEO/GEO strategy on Plenful.com, improving demo conversion rates and organic visibility to create a more predictable inbound pipeline
Own the forecasting and delivery of all demand gen budgets across paid media, ABM platforms, sponsored content and tooling, optimizing for ROI

Requirements

What you’ll need

5–7 years of account-based marketing or related demand gen experience with ownership of integrated demand gen channels in B2B Enterprise SaaS environments
Proven success scaling ABM strategies to generate qualified sales pipeline
Experience owning and executing broader demand gen tactics: email marketing, paid search and social, SEO, and conversion rate optimization experiments
Proficient experience with modern ABM solutions (Clay - preferred, open to experience with: UserGems, 6Sense, Terminus, DemandBase, Rollworks, etc.), traditional digital ad platforms (AdWords, LinkedIn, etc.), CMS tools (Plenful.com is built on Webflow), analytics suites (GA), marketing automation and CRM platforms (Hubspot, Salesforce, Gong)
Experience managing marketing budgets ($2M-5M+), forecasting spend, and measuring ROI.

Benefits

Comp & perks

Enjoy unlimited PTO
Fully covered health insurance (medical, dental, and vision)
Meal stipend
Health & wellness stipend
401(k) matching
Stock options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

account-based marketingdemand generationemail marketingpaid searchsocial media marketingSEOconversion rate optimizationdata analysispipeline contribution trackingbudget management

Soft Skills

project managementleadershipcollaborationcommunicationstrategic thinkinganalytical skillsproblem-solvingcreativityadaptabilityorganizational skills