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Plenti

Digital Marketing Lead

Plenti

Digital Marketing Lead at Plenti driving growth and profitability across dealership automotive partnerships. Managing key partner relationships and optimising acquisition and performance metrics.

Posted 4/29/2026full-timeSydney • 🇦🇺 AustraliaSeniorWebsite

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Responsible for driving growth, performance, and profitability across dealership automotive partnerships and Direct to Consumer Automotive channels
  • Manage and optimise key partner relationships, while identifying opportunities to grow volumes through deeper integration
  • Lead campaign execution during key dealership incentive periods
  • Own the end-to-end performance of the Direct Auto channel, working cross-functionally with Growth, Existing Customer, and Funnel Optimisation teams
  • Lead end-to-end growth, performance, and profitability across dealership partnerships and Direct Auto, including applications, approvals, settlements, and contribution margins
  • Own Direct Auto acquisition strategy across new and existing customers
  • Partner with Growth teams to scale paid, affiliate, and organic channels
  • Lead funnel optimisation for direct car loan applications and run A/B testing across pricing, UX, messaging, and design
  • Optimise customer communications across email and SMS to drive completion rates
  • Monitor and analyse funnel performance to apply targeted pricing and segmentation strategies

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years’ experience in digital growth, acquisition, partnerships, product, or channel management roles
  • Proven track record driving growth across B2C digital channels
  • Experience in digital, marketplace, financial services, or fintech environments
  • Strong commercial acumen, including pricing, margins, and performance metrics
  • Strong stakeholder management and ability to influence cross-functional teams
  • Analytical mindset with experience in funnel optimisation, testing, and data-driven insights
  • Working knowledge of SQL, data visualisation, and multi-channel (email/SMS) optimisation
  • Comfortable in a fast-paced, dynamic environment

Benefits

Comp & perks
  • Flexible working
  • Volunteer leave
  • Study leave
  • Monthly social events
  • Office snacks
  • Company Townhalls
  • D&I initiatives and events

ATS Keywords

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Hard Skills & Tools
funnel optimisationA/B testingdata-driven insightsSQLdata visualisationdigital growthacquisition strategyperformance metricspricingmargins
Soft Skills
stakeholder managementinfluencinganalytical mindsetcommercial acumencross-functional collaborationcommunicationrelationship managementstrategic thinkingproblem-solvingadaptability